What is a Niche?

A niche is a specific, specialized need in a market place. Start identifying customer needs and build your business around them. In summary, this is your niche. 

Customers care about their needs and you have to go deep into figuring out what customers want. The fastest way to discover what people want or need is by speaking with them and understand them.

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Niche vs General Category

  • Market has evolved to prefer specialists vs generalists – SEO and searches also funnel traffic better to specificities
  • by attracting an audience using a niche you can halo to your other offerings
  • it can be just as effective as investing in advertising as it can get you to an audience faster, gain traffic and rate in searches faster

Watch a few videos on niches

How to be Successful in a Competitive Niche

Finding a Profitable Niche within a Niche (Sub-Niches)

Brainstorming & Finding a Profitable Niche for Your Business with DMOZ

How I can help you with your finding a profitable niche...

  • you’ve been online but getting little traction; a niche strategy can be a breakthrough that draws in traffic for that niche that halos to the broader topic
  • your chosen niche isn’t working for you – how to evaluate, how long to try it before pivoting
  • hard to find a niche that isn’t saturated

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