What is it:
- your email list is the list of emails people have subscribed to you through your website using your email service – ths is different than your audience of youtube subscribers or pinterest followers as it is a piece of private contact independent from the social websites – you can directly reach a person.
Who is this for:
- starting out your business or looking to get to a critical size
Why do this:
- getting traffic on social sites and to your website is a foundation – and you will have some luck marketing through YT and so on – but you will have a step change better conversion by marketing directly to a person.
- Whether it’s reminding them of great new content, sending deals and new offerings – you are able to build the relationship and communicate directly with the customer
- X% [critical mass] of your sales will be driven from your website traffic and email list – this is critical to your growth
how I can help with your struggles:
- traffic is climbing on your website but not translating to email list growth
- Low click rate
- time effectiveness in email marketing
- I don’t know what to put into the newsletter