What is it:
- like any other learning course you’d find at an institution – exclusively online and tends to be much more specific
- courses can be short and simple [think handful of 10min youtube level videos] to multiple hour – university level courses
Personal Insights:
- ….
Who is this for:
- you have something to teach! Reach more people than you could work with 1:1. Offer a lower-touch and more affordable way for people to get familiar with your work.
- some basic technical ability and equipment is needed to generate quality content
Why do this:
- depending on your business plan – courses can range from your major income stream to a giveaway to build relationships
- services/consultation businesses can consider this as a mid-point offering to the full services – ex. Business accountants may offer a basics course to meet more clients
how I can help with your struggles
- technical challenges to produce the course
- length, depth, price point decisions
- selling individually vs through a service [ex. Udemi]