Disclosure: Note that some of the links below are affiliate links, and are no additional cost to you. I may earn a commission if you decide to make a purchase. However, I only recommend them because they are great tools and companies who I have experience with and because I feel they are beneficial. Only buy them if you believe you need them or if you feel that they will help you achieve your goals.
This is hands down my favorite camera! I know many vloggers love the Canon 70D/80D for YouTube (I used to be a Canon fan) – but the GH4 kills the Canon for video. You can record for 30+ mins, 4K video, & use it as my web cam for webinars with the HDMI port!
This camera is the best pocket camera for vlogging, video, and photos around. The picture is amazing for a travel size camera. The only downside is there is no mic-input (hence why it isn’t my primary camera).
This is my go-to all around lens! If I had to pick one lens for the Panasonic GH4 this one would be it. You need longer arms to vlog with this lens (so for vlogging the Panasonic 7-14mm is better in my opinion). Otherwise for everything else this lens is awesome!
I use this audio interface for various mic inputs. This is great for individuals. If you need multi-inputs then Scarlett Solo Audio Interface (2nd Gen) is another good one to check out.
This is my primary tripod that I use. It is heavy duty, incredibly adjustable, tall, and has an extension arm that can be parallel to the ground (great for overhead shots).
This is the lighting kit that I use to light up my studio. The lights are great as they have multiple bulbs so even if one burns out you can continue to film (compared to some other kits that only have one special bulb).
A ring light gives a little soft glow to important elements. I use it to smooth out the skin and have a clearer picture. It is also great for lighting up specific objects where you need a camera in the middle of the frame.
Every online business owner should have these tools to keep up with the fast-paced online world.