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Disclosure: Note that some of the links below are affiliate links, and are no additional cost to you. I may earn a commission if you decide to make a purchase.  However, I only recommend them because they are great tools and companies who I have experience with and because I feel they are beneficial. Only buy them if you believe you need them or if you feel that they will help you achieve your goals.

Getting Started Online

The initial first step would be to register a domain and learn about online business. If you are serious about your business – registering for a domain is a no-brainer. I prefer Porkbun because of the free privacy, but I also used GoDaddy.com in the past as well.

Hosting

The second step would be to get your website hosted. Here are some hosting companies that I recommend.

Blue Host is a great hosting company to start with if you are new to building a business online. It is very simple to setup a website, plans are cheap, and they have great support.

HostGator is another great hosting company if you are just getting starting in the online business space. Similar to BlueHost. They are similar. Compare them and see which one you like best.

LiquidWeb is my go-to hosting now. I am on a dedicated server as my sites use more resources. However when you are new or getting started this is a bit overkill. Once you have some traffic you can move over to LiquidWeb.

Building Your Email List

MailerLite is my current favorite tool for building and managing your email list. It has automations with flow diagrams, fair priced, and awesome customer service! Aweber would be my second choice.

Aweber is my second favorite tool for building and managing your email list for people who are getting started in the online business world. It’s simple and easy to use. Constant Contact is another alternative.

ConvertKit is a newer comapny for building an email list. It is a bridge between Infusionsoft/Ontraport and Aweber where it allows you to do triggers based on user actions. The downside is they don’t like stock trading lists :( so we don’t use them. The other companies above actually look at your open rates to accept / deny you.

Business Growth & Management

Crowdcast.io is my go-to webinar platform. You can create events paid, call to actions, create multiple session webinars, integrate it into your website, and more! After trying dozens of platforms – it is my favorite webinar tool! Clickmeeting is my second favorite that I liked when I did my testing.

FollowupThen is a good utility if you want reminders at sometime in the future via email. Best of all it is free! Give it a try!

LastPass is one of the best ways to manage your online passwords that you have to keep track of! It can even log you in automatically! – FREE

Quickbooks & Xero

Xero Accounting and Quickbooks are the top accounting tools for your business and keeping your books straight. We currently use Quickbook as we started before Xero was around. However both work well.

Freshbooks

Freshbooks is an accounting tool geared for self-employed individuals or more freelancers. It is developed for smaller businesses for things like invoicing, time tracking, and project management.

Acuity & Calendly

Acuity and Calendly are great tools for scheduling appointments, consultations, or time-based events. They both have a free plan, but each one has their advantages.

Instapage

Looking to create landing pages quickly? Great for book offers, promotions, or lead collection.

Crisp, Drift.com, Chatra.io, PureChat

Live chat software for your website can be fantastic to boost your customer service. We currently use Crisp.chat. Choosing a service comes down to your needs. Other good ones include: Live Chat Inc, Chatra.io, & PureChat.

BaseCRM & OnePageCRM

BaseCRM and OnePageCRM are two great CRM systems for lead management. OnePageCRM is better for simple solopreneurs and BaseCRM is for more evolved companies or if you need more bells and whistles in a CRM.

Video Tools, Cameras, & Equipment

This is hands down my favorite camera! I know many vloggers love the Canon 70D/80D for YouTube (I used to be a Canon fan) – but the GH4 kills the Canon for video. You can record for 30+ mins, 4K video, & use it as my web cam for webinars with the HDMI port!

This camera is the best pocket camera for vlogging, video, and photos around. The picture is amazing for a travel size camera. The only downside is there is no mic-input (hence why it isn’t my primary camera).

This is my go-to all around lens! If I had to pick one lens for the Panasonic GH4 this one would be it. You need longer arms to vlog with this lens (so for vlogging the Panasonic 7-14mm is better in my opinion). Otherwise for everything else this lens is awesome!

If I am working on my glass board or have some distance between my camera and myself, then I need to use wireless mics. This is the mic I use.

This is my primary tripod that I use. It is heavy duty, incredibly adjustable, tall, and has an extension arm that can be parallel to the ground (great for overhead shots).

This is the lighting kit that I use to light up my studio. The lights are great as they have multiple bulbs so even if one burns out you can continue to film (compared to some other kits that only have one special bulb).

Computer Gear & Equipment

This is the motherboard I use now. The reason I chose this ASUS ROG Strix X470-F Motherboard is it offers great performance for a reasonable price.

You’d be pleasantly surprised if you choose to pair the AMD RYZEN 2700X with the ASUS ROG Strix X470-F Motherboard. With this pair, you are surely to get the most of the features they provide.

The HyperX Predator Black 64GB DDR4 RAM allows me to run multiple programs at once. The HyperX DDR4 RAM is a great investment for my business.

Whenever I am away, I always bring my Microsoft Surface Pro 6. Running multiple operations at once isn’t an issue with this computer.

I use this NVIDIA NVS 810 graphics card because it has 8 connections in the back. It’s truly worth it if you plan to have a multi-monitor setup.

Capture card for capturing my Panasonic GH4 video stream directly into the computer. Super easy to setup.

Synology DiskStation DS1819+ is an 8-bay desktop NAS that can provide superior performance and can be expanded. This is what I need for my growing business.

The Elgato Stream Deck with 15 keys is a good addition to my computer system. This Stream Deck includes a simpler free software with more built-in functions compared to its predecessor.

Shopping Carts & Payments

WooCommerce is the best shopping cart system for WordPress. There’s a ton of flexibility with WooCommerce and it integrates really well with other apps and plugins!

Shopify is similar to WooCommerce, but it is its own platform. It is a bit easier to get started if you are new to online business. However a bit tricker to customize once your store requires customizations.

PayPal, Stripe, Square

PayPal is one of the best credit card processing tools on the internet. The other two that I like are Stripe and SquareUp. Stripe is great for integrating with API or other apps. SquareUp is wonderful for retail merchants.

People & Team

Upwork.com is typically my go-to place when I am looking to find team members. You can hire people simply for one project or you can build a relationship with them for the long-term. It is a great starting point if you need a helping hand.

Fiverr.com is great for micro-tasks. People post what they are willing to do for $5 and you can hire them for tasks like design eBook covers, business cards, podcast editing, and more. The great thing is you can also do tasks for other people if you are looking for some side-hustle money.

Freelancer.com is a great place to find hired help. If you are struggling to figure out something you can post your project or what you need done and people will submit their application.

#Slack is our team communication tool. It is similar to a chat program, but for teams internally. You can directly message people, chat as a group, or video call. The app works fast, flawlessly, you can integrate apps, and it has a mobile app that kicks butt!

Paymo is a great project management tool, to-do list, team management. It has invoicing, Kanban boards, Gantt charts, and more.

Social Media Tools

BufferApp (Buffer) is fantastic for scheduling social media posts. I think it dominates Hootsuite in scheduling, but lacks the reply to messages abilities.

Print & Design

If you need an eBook cover, logo, product packaging, business cards, web layout, or any other design – its great!

Cafepress can screen print your logo or slogan on various products like t-shirts, mugs, and mousepads. The best part is you can order just a single item. Great for giveaways or to wear in your videos.

Fantastic for any type of physical print work like business cards, flyers, post cards, and other print material!

Book Writing

The software is a huge timesaver. You speak and it types. Hands down – one of the easiest ways to write your book! I speak into my HyperX II Headset with this software and its quite accurate.

Createspace is a great website for independently publishing your book as the company is owned by Amazon. When you list your book it automatically gets listed on Amazon after an approval process. This makes it efficient and the price per copy is unbeatable if you are looking to print your book (especially in black and white).

Podcasting Tools

The Blue Yeti Mic is a great overall mic for various audio projects. Great starting mic for podcasting if you get the pop filter with it Pop Filter for the Blue Yeti

One of the best podcasting mics out there in the business. This is the one I typically use for audio-only related projects.

This is a wonderful stealthy mic. It is tiny and a fantastic mic to hide on video. This is the one I often use when I am on video.

You need an audio interface if you are using a mic like the Heil PR40. This is great for individuals. If you need interview or multi-inputs then Focusrite Scarlett 2i2 (2nd Gen) Audio Interface is another good one to check out.

Software Tools

Adobe Photoshop CC is a high quality imaging and design app. It allows users to create and edit photos with precision, versitilaty, and creativity. This software is perfect for graphic designers, photographers, and retouchers.

Adobe Premiere CC is the premiere video editing software on the market. This program is you to make impressive professional content at an affordable price. Adobe Premiere CC truly sets the bar for creating and editing exceptional videos.

If you are getting started with video, but don’t have the money for Adobe Premiere CC or Final Cut Pro then Corel VideoStudio Pro is fantastic for the value!

FileZilla FTP Client is free, multi-platform software that allows for the transfer of files between clients and servers. This product is especially useful for reliably transferring large files.

Mouse Recorder is free software that allows you to record your mouse and keyboard movements as well as function as an automation tool. The automation feature allows users to create scripts that can automate tedious, repetitive tasks.

OBS Studio is free software that allows for fantastic screen recording and live streaming. This open-source software allows you to create one seamless video from varying sources including piecing together different videos, video game footage, a webpage from your computer, and much more.

SyncBackPro is a very powerful backup, restoration, and synchronization tool. This software is one of the best on the market, which is why many individuals, businesses, hospitals, and police stations all use SyncBackPro to backup their files.

Misc Items

The Elgato Stream Deck with 15 keys is a good addition to my computer system. This Stream Deck includes a simpler free software with more built-in functions compared to its predecessor.

The Google Pixel3 Phone is my primary phone. It has features that can definitely keep up with my business needs.

When I travel – this is a battery backup that I use for my cell phone or any USB powered device. Always great to have backup power!

These are the markers I use on my glassboard.

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