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All right so if you’re just starting a YouTube channel or maybe you have one there’s a couple of ways that you could approach content development; you could go in with a fully focused approach which is a laser focus
Or what you could do is take the shotgun approach meaning~I’ll make a little bit of videos here, sprinkle a little stuff over here, do this type of video and do that type of video and h’m going to see which one starts getting traffic and which ones people are interested in which one does the YouTube algorithm prefer.
Because in part of that it’s just part of luck of what videos they’re going to start preferring.
Let’s look at a couple of different approaches.
Focus versus a shotgun approach
A focus strategy is like if “I’ve got a few videos here and I’m just centering all the content around that area and now I might try something a little bit different”
Let’s say I have a photography channel, so I might do things like DIY photography over here, over here, over here but then what I might actually do is go a little bit outside the realm and talk about like running a photography business or over here how to take great pictures rather than just always DIY related things, so this is kind of a focus approach.
If I’m doing a shotgun approach I might do a few videos over here, a few videos over here, so now this one could be my core focus which is DIY but then I do things like how-to weddings, so again similar and related but not exactly a core focus.
I could do another one where how to deal with clients or the business side.
So you’re just starting to see different aspects with the shotgun approach it is just all over the place.
So which one should you start out with and which one should you be doing on your YouTube channel?
For me, I think if you’re new and starting out a shotgun approach kind of makes a little bit of sense because you’re trying to figure out an experiment like which one is it that people like.
Let’s say they like this one, so now what could you do is kind of re-frame your channel a little bit and your content and hone in and focus.
Move the kind of the dartboard uh or the the bullseye a little bit over and now you’re honing in a lot of content here and then you still might be doing other things there but you’re just kind of shifting your core focus.
With the focus approach I think this is good if you already have an established or developed kind of business or content because now what you’re doing is you’re just concentrating on the ones that are kind of working.
The downside is if you start this way and let’s say the content that you start out with actually is over here; you can’t re-frame your bullseye because all your content you’re doing here.
You haven’t experimented enough so unfortunately this gets let’s say gets more traffic and hits for you because those videos are like powerful but the downside is you’re not focusing on those videos so you don’t have the opportunity to re-frame that bullseye.
The downside with the shotgun approach is let’s say YouTube all of a sudden starts ranking you really well for wedding stuff but you don’t want that and you’re just more into the DIY.
That could be a little bit of an issue and then you might need to either get rid of this video or re-saturate a lot of DIY related videos so that way you could get more rankings in those videos and and that type of content.
