Hey this is Sasha and in today’s video, what I’d like to do is share with you how to properly write your title and description, at least for the Meta data, so that way you can rank higher on the search engines or at least better optimized.
If you’re looking to write a good title with SEO in mind and a good description with thinking about Search engine optimization, in that case, this is what I want to share with you in this video.
If we take a quick moment and just look at Google and look through the microphones here and I just put on a keyword search for wireless microphone lavalier.
As we start scrolling down, you’ll see that there are different types of links out there, so this right here, anything in blue, this is your main title and typically right under it is the description, that’s kind of how the title and description works.
Don’t make your description too long
And you get a chance to write those titles and descriptions, Google and certain search engines don’t always use your full title or full description, for example, they might modify that description a little bit, they’ll tweak it, depending on what’s inside your body text.
Also, if it’s a little bit too long, like let’s take for example this one from BH photo, you can see that this the sennheiser ew112 and you can see there is the three dots, which means the description is a little bit too long or lengthy.
Basically you want to write this title in a nice way so that way it has your appropriate keywords and it’s related to what it is that you’re offering on that page and then you also need to write that description right under it as well.
And that just kind of helps optimize it, so that way when people are reading it, they’re more likely to click it, on when search engines are scanning it, they’re more likely to rank you higher for those search terms.
Those are the two main things that you need to focus on when writing the Meta data, which is the Meta title and the Meta descriptions, there used to be Meta keywords but Google and other search engines have found that to be a little spammy, so nowadays you don’t have to worry about that as much.
In either case what I want to do is share with you how to really write this at least in a good way and keep it simple, at least within a WordPress based website, and you’ll see that it’s not too difficult, once you get the hang of it, you’ll be able to knock these out fairly quickly and optimize your pages.
In order to illustrate this example, what I’m going to do is use one of the pages for my website, and you can see here is the countryman B3 lav microphone, it’s a review and test of that microphone and then there is the video for it.
What I’m going to do is, I can click through it and just edit the post, and here is my edit post within my back end of the website.
Normally at the beginning, especially with WordPress, it’s going to kind of give you this title right there, whatever you put in, so if I scroll down, the plugin that I’m using is Yoast SEO, you’ll see that what it does is create that as the title.
There’s no Meta description that I’ve inputted right there because you can see it’s empty, so that is actually empty right there. But you could tweak it to make it even better. The more you tweak it and play with it, you can constantly update it and check your rankings and you can really be on top of these things if you really want to be.
For me personally I usually just write it once and kind of set it and forget it and just make another post or article.
You could go back once every 6 months and tweak some of these things to fine tune things and it might give you a little bit of extra value or boost in the rankings, but overall, is it worth that time to results value? Maybe. It really depends on you, what industry you’re in and how much time you’re willing to put into it.
Yoast SEO plugin
This plug in right here, the Yoast SEO, if you search for this, what it does is put the Meta data right into your website.
If I go into my website right here, and you can see this is just the website, I right click and I can go to view page source right on the browser, what it’s going to do is populate the Meta data.
Back in the day, you used to be able to do this manually, and you still can, but these plugins, what they allow you to do is they input these snippets right into the website.
As I look into this, and you can see the title right here, here is our title tag, and that’s what Yoast SEO really does. You can see Yoast SEO plug in it come in right there, so there is our title that’s written at least for the home page and then there is the description right there.
Every page itself has one of these. If I go into the countryman lav and I view the source, I’ll right click view source, let’s find the title, and you can see, countryman B3 Lav mic review and test, backstage income, but there’s no description, this page doesn’t show a meta because it doesn’t have one. Either write it for this page or go into the SEO and set up a template.
Keep your keywords in mind
That’s what we ultimately want to do, we want to write a description for this. And if we go ahead and we write one, how do you really write one? You think about your keywords in mind. The more important the keyword the more you want it towards the front.
In my case, if you’re new to this and you want to brainstorm, here is a little example that you can do. You could search for let’s see what other websites or related topics are writing, that will give you some ideas of things people are searching for.
In our case you can see this omnidirectional lavalier microphone countryman B3 are very good keywords. You can see these keywords right there are fairly good to get in there.
Those are a few good ones, and now what I’m doing is I’m just scanning for a few other major keywords that people have searched for.
And if you don’t see any of those sometimes what you can even do is towards the bottom here, there are related searches, so you can see they have related searches that are again lavalier, microphone, sound professionals, then they also compare B3 versus the B6, so there are a few different variations here. But lavalier would be good or a Lav, and microphone omnidirectional.
You can see on my post, there is not omnidirectional and lavalier is not mentioned. What I can do is, let me just go ahead and take this one, it has a lot of those good keywords, I’ll just put it in the description for now, so that way I can kind of see some of those keywords.
Writing the Meta title
Now what I’ll do is maybe I’ll start writing my titles, how do you write the title? You can just type it in in this box right here.
What I could do is let me take my old one, so I don’t lose that one, copy this, over there, so now I’ll create one. And you can see how it’s editing or changing this right at the top, as I type in this SEO title right here. It’s changing it all the way up here. That’s what I’m actually doing.
Here, I could say: Countryman B3 omnidirectional lavalier microphone review and test. And you could add an exclamation point if you want, you could change it up, sometimes I’ll use brackets to get those things going, or to just kind of give a little bit of a difference, because remember, it’s not just about the robots or the search engine crawlers, it’s also about the user catching thing, so if they see review and test, maybe that’s exactly what they’re looking for, because that’s what I have.
And you double check your spelling, so again, omnidirectional, if things aren’t looking good there, then just double check your spelling, or make the adjustment right there.
Once you have this set up right there, now you write the description. You can see the Yoast SEO plug in is really good, because if I kept writing here, learn more bout this plug in, you can see how it creates this green bar for the title, green is good, that’s all I really need for the title. If you go too far, you’ve already extended the character width too much.
Writing the description
The Meta description is the next thing that I want to write. For many people as I look through this you can see some of the descriptions they put up, but it’s basically two to three lines, it’s not too big in terms of the description goes, but two to three lines is all you want, and you can see that Google will even trim some of these right here. You see with the three dots, they kind of trim some of those to match because of the keywords.
What you can do is as you’re looking for setting up this description, you want to think about this process, but here, let me just take a moment and write something out, and then I’ll show you exactly what I’ve come up with.
Here is what I’ve come up with. “Learn about the countryman B3 omnidirectional Lav mic”, one of the reasons I’ve used lav mic instead of lavalier is just to get a different keyword within the description, rather than the tile, and the same thing with the microphone versus the mic.
You can see I’ve done just a slight little difference there in terms of my keyword usage, then I also wrote a little bit about the microphone.
I said “it is incredibly tiny, has crisp audio & durable”. And I user the & sign instead of and, because of just the length, you’ll notice with the length as we expand it, it might get a little bit tight. “You will love this microphone”, and then again, I emphasize microphone right there to use the keywords and I could add B3 microphone.
Don’t make it spammy
As I continue typing over here, you can see that now it gets red, which means it’s a little bit too long, so using just one to two lines is all you need, but if you can squeeze a few other keywords in there without getting too spammy, that’s what you want to do, you want to make sure that it’s not spammy, It’s focused on the user, because that’s what search engines want, but it still includes your keywords and it makes sense.
Here I’ve used “it is incredibly tiny, has crisp audio & durable”, simply because it explains what the mic is, it gives a description of the mic. And again, you can see the & sign, saves me right there into squeezing those things in.
Once I’m all set and if I’m happy with this, I feel good about it, then I go ahead and just hit the update, the post photo and just update my page, and then what I can do is, you can see going back to my view source, you can see there is no description here but if I hit F5 and refresh, you can see there is our description.
You can see how it works out really nicely, we have our title, we also have our description right there, works out great, and now we are good for search engines.
Use your most important keywords first
Ultimately the more important the keyword, the more you want it towards the front, as you track your rankings time and time again, probably check it once a month, once every three moths or every six months, you can make slight little adjustments.
Because as people do searches they might look for a “tiny, crisp microphone” and that listing might show up. And if you’re seeing that these things are coming up and you’re getting a lot of traffic, you might want to make these words a little more important and move them towards the front.
You’ll start playing with those things with time, but that’s ultimately how you write a really nice title and a fairly nice description for your web page, and you’re going to do it differently for each page, because every page is different, focuses on different keywords, has a different purpose, so your main home page is going to be different from your subpages, the about page, you’re going to have to write them, be a little bit more custom about it, and that’s what will help you get higher rankings in the search engines, because you’re being more specific on what that page has to offer.