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The two main reasons I’m going to tell you why email marketing just works a heck of a lot better in terms of conversions than social media is number one, the focus, and number two because it’s direct with the relationship.
These are the two main factors that play a significant role in your conversion process.
Number one is focus
When you look at social media, and you’re scrolling through all these different posts, pictures, and stuff. When you’re trying to connect to your audience, you’re in this huge mess.
This is really where the problem lies; there’s not a lot of focus. There’s not a lot of attention, and that’s the big issue.
When you have an email, on the other hand, it is direct to the person. Emails are precisely focused on them, so they’re happy about that.
When they’re looking at that email, their attention is on that email. If they’re looking at social media, 50 other things are happening down the list.
Number two is the Direct Relationship.
Frequently, when you’re dealing with social media, it’s quick.
Whereas when you go in, and you have a relationship — I think of it as a dating relationship right so when you have a dating relationship, that relationship has built over time.
Step one and two is like your social media. With stage one and two, you’re getting to know someone.
When you get to step three and four, this is when we’ve exchanged phone numbers. This was when we exchanged some text messages. This was when we exchanged some emails.
And that’s why email is better. This is why it converts so much better.
Do you have to understand that you are in a deeper relationship just think about it if you know somebody’s address how deep that relationship is? That’s pretty deep.
If you only know their phone number, it’s a good relationship, but it’s not as deep as knowing an address.
So, those are the two main reasons.
Anyways, I hope you got some excellent insights from this video. Thanks for joining me. Remember to join that newsletter list and check out some of these freebies that I have right here — download those free at our website at www.backstageincome.com.