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We’re going to hone in and focus on the internet side of things. What I will share with you is why it’s silly and stupid to blogging every single day especially if you’re getting started.
Alright, so I’ve posted six main reasons why blogging daily is a waste of time, or it’s not worth your time. Here are the reasons:
- Creation Takes Time
- Time to read/watch
- Breadth and Pace
1. Creation Takes Time
Here’s kind of our big list is that production takes time. It takes time to read and watch these things that you create.
Creating videos every single day, it takes time to make those videos even if you pre-film those. That’s a lot of content to build and create. And for every single piece, there’s an extra thumbnail that you need to make when you’re doing videos. A blog post that you have to prove, create title tags, create an image. Whatever the case is your process and procedure takes a lot longer.
2. Time to read/watch
It takes time to read and watch these things. So if I’m your customer well, look at the close friends that you have. I don’t want to spend time with them every single day. Yeah, spend time with them three days a week four days a week, but it’s not going to be seven days a week.
People watching or reading your content are not going to be there every single day. They may check in on you every couple weeks. It might be every couple of months depending on their pace because everybody’s speed is different for some people they take a couple of days to buy a car. Other people make a couple of weeks, and other people take a couple of months to purchase and find a car.
It is the same thing time to read and watch. It takes a great deal of energy from your customer, and you’re putting out more and more content every single day. You’re going to overwhelm them especially the people connected to you. They may want to watch every single thing that you have. It’s like complete overloaded with content. They want to watch every single one of your videos. They spend weeks and weeks watching your videos and overwhelming sometimes. So every single day content is not always needed.
If you’re only creating content once a week, once a month, it creates a form of lack. Like hey, we have only a thousand TVs to sell at this great price. So come on in early and make sure you get your Black Friday deals that are a form of scarcity.
The same thing is if you have let’s say twenty or thirty videos then that information from you is scarce. And that also means they may be more entitled or they feel the desire to buy your products or services that much. Because hey they want a little bit more of you.
If there is a lot of blog and video content already published, they say hey well he’s got so much content; I may not want to go ahead and buy that content and material. Unless of course, that content articles blow your socks off. They still may go out and obtain that content or more information or extra services that you have. You know of course it depends on the business model that you have — but having less content. Sometimes pull people into deeper of your products and services.
5. Breadth and Pace
Now you’re also creating a scope and rhythm as you’re creating content.
If you’re creating every single day content that’s the pace, the problem is if you get sick, if you have kids, want to change a thing,s expand your business. You don’t have that breadth and pace. Not only that. The scope and speed of person reading and watching your content is also affected.
If you stop, your pace is different. It’s very very difficult to go back into that pace. It’s always better to start with less content and increase your speed. Rather than too much material and then you begin creating less. And you are also making space for all the other things in your life the same situation with your reader or watchers.
If you were producing five days a week so anyways that creates these expectations when you don’t fulfill people’s expectations that creates a problem, that’s why people leave, and unhappy with the product.
It’s okay if you create a product that can only last a year. Let’s say you create a widget that breaks within a year. If you tell ahead of time, let’s say hey this will only last you a year. But it’s a third of the price alone of any other thing that produced out there. People cannot expect that, and they can relate to that. But if they have expectations. Like hey, this is how much you’re producing, what you’re creating, what I’m going to get. And those expectations change, and that can be a form of disappointment.
Always kind of hone in and match the expectations to what you’re working. That way people don’t get disappointed and then leave.
These happen when people dwindle and get away from kind of your content. They stop reading your newsletter. Of course, other things change. You know they may vary in their life, their perspective, their goals, their focus all shifts. They may have kids, and they don’t have time for you anymore but if based on expectations. You’re creating content five days a week, and now you’re doing one day a week they were expecting five days a week. Now you can’t fulfill what you’ve been doing.
I hope you found it helpful to why you don’t need to blog every single day. If you want to stay up to date, continue to watch other great training, videos, and blog. Like this one or listen to our podcast.