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Why a $10 Book Sale Does NOT Equal $10 in Profits

If you’ve written and published a book before – you’ve probably realized that a $10 book sale does not equate to $10 in profits.

That’s because it takes a lot of different components to get to that end sale like the creation stage, marketing (awareness) stage and the distribution stage.

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In between those stages, you also have substages that you’re required to work through.

Each of these steps and substeps is an investment – whether in time or money. And it’s for this reason that your beginning sales will go to what you paid INTO the steps to create the book.

For example: Let’s say you want to make a dollar profit off of your book. The general rule of thumb is to multiply by 10. So you would sell your book for $10. Now just because you make a dollar doesn’t mean it’s a profit.

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If we break it down, here’s what it could look like:

From a $10.00 Sale
– $1.00 goes to proofreading
– $1.00 goes to cover design
– $1.00 goes to equipment
– $1.00 goes to printing
– $1.00 goes to shipping
– $1.00 goes to marketing
– $1.00 goes to website maintenance
– $1.00 goes to 3D Book Design or another promo
– $1.00 goes to assistant or accountant

While you may not have all or some of these things in place – you can still you’ll still have expenses that you’ll have to put your money back into.

So when you’re looking to price your book – you must take these things into consideration so you can make a profit acceptable to you.

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