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In today’s post, what I want to share with you today is, should you have only just one youtube channel, or should you go with two YouTube channels?
I’m going to give you some content insights about this.
YouTube Channel Strategies
You might have seen a lot of different people out there on YouTube. One of them has one big primary channel, and then they create a vlog.
Or maybe just some people that have two different types of industries that they’re interested in.
How many YouTube channels should you have?
You have to recognize that the work amount of 1 versus two does multiply, but it’s not as bad.
Let’s say you’re starting a YouTube channel. Typically what you’ll need to do is content. That is one of the biggest things that take a ton of time. Not only do you have to plan, prep, create titles, or research, depending on how detailed you get into things.
It also takes a lot of time. On top of that, you also have maybe thumbnails. You have a website to manage, maybe clients, a newsletter, and there’s just so much more that goes with it.
Maybe you have other things like branding is a little bit different. You have some things that you need to do as far as setup goes. Once you go into the second youtube channel, some of these things could be replicated.
For example, maybe the website looks similar. In that case, it might require only about 20% of the work because the posting is just different content.
But as far as the design and structure, you could almost duplicate. Once you have a basic template of the thumbnail, this could just be duplicate. It does require a little bit more work, but it could be similar.
When you look at some of these things, they do overlap to some degree. Now other things they just don’t. It’s just challenging as far as content goes. If you have two different channels, the content needs to be original.
You can’t just put the same content on two different YouTube channels. You have to create new content for the second channel. And not to mention your clientele. Does your clientele overlap?
And this is where our biggest picture comes in – is that do you have one YouTube channel or 2. That comes down to the overlap that you have.
Thinking about Clients
This is your target market and your demographic. This is your audience. When you look at your clientele, audience, or viewers, how well do they overlap?
I have a business channel, which is the channel you’re at right now Backstage Income. We have our clientele. I also have a channel when it comes to stock trading and investing – Traders Fly.
We do quite a lot of different things when it comes to stock trading and investing. This youtube channels actually at the moment are much more popular than the Backstage Income channel. Nevertheless, there is some overlap to some degree.
That’s because people who run a business eventually do want to invest or maybe a stock trade. We do have some overlap, but it’s not enough to the point where I want to just put the same content all in one channel.
These are very specific markets. If I’m talking about business and I have an online business, in that case, that overlap might be quite large.
Then I would put those things together right. If I’m talking about email marketing, that overlap is pretty big. Looking at how big the overlap is.
If the overlap is more than 50%, then you could keep it together. If the overlap is then 50%, you could split it. And you’re looking at your audience. Is the audience that’s interested in business, email marketing also going to be involved in stock trading and investing?
Maybe some, but not necessarily most of them.
How about into ebooks, ebook covers, affiliate marketing, and those kinds of things?
Are they going to overlap to a great degree in stock trading or investing? Probably not. Maybe a little bit. But not in large part.
How about Having 3 YouTue Channels?
We can go to another level of three youtube channels. Here we have our business. Here we have our trading or investing. And then maybe we also have personal finance or money.
People that are interested in retirement. If people are looking to get out of debt or savings, they’re trying to save more money.
They do overlap in business. They overlap in maybe trading. They overlap all three of them. But when you look at it they all kind of have their own demographic.
That’s because people who are trying to get out of debt are probably not investing money. People who are trying to get out of debt they might be trying to start a business. People who are trying to save money might be trying to start a business as well on the side hustles.
They might be trying to invest a little bit, but not full-fledged like trading. As you can see, you got some overlap in a lot of areas. But if they’re not big enough to be the most or the majority of the audience, then it’s good to split your channel.
Split those kinds of areas. That’s because you have a completely different audience. If you have split multiple YouTube channels, it allows you to cater offers, products and allows you to focus in on that audience group. And make higher converting offers.
Think about that as you go into it. Of course, there is more work that’s involved. You have to create more content. You have to do a lot more postings. But some of the things will overlap, especially if the websites look very similar.
Backstage Income & My Little Nestegg Websites
When you take a look at the Backstage Income website, you can notice that this design is similar to the TradersFly website.
My Little Nestegg website is all about personal finance. It’s also very similar, and we’re continuing to evolve this site and this network.
It looks similar to this website in a way because the coding is similar in that respect.
I hope you found this post helpful gave you some thoughts and things to think about as you think about expanding the future realm of your YouTube presence.
Don’t get too crazy because it is a lot of work creating and publishing content, especially if you’re trying to engage frequently once a week, even twice a week.
There’s a lot of content that you need to produce, and you need to be able to produce enough of it.
You need to be able to engage your audience and have enough content that goes out. If you don’t, then, of course, stick to one and then expand if you believe you have the room, the capability, the tools, and the know-how.