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What I want to share with you today is the five key tips to making your YouTube thumbnail click-worthy.
If you’re interested in creating a compelling YouTube thumbnail — meaning one that gets clicks and gets people to your video, you could use many different software programs out there like Photoshop. Canva, even PowerPoint, works just fine.
But to get a click-worthy thumbnail, it’s not just about the software; it’s about understanding the psychology behind it. That’s what I’m going to share with you today.
These tips come directly from https://videoacorn.com/. Videoacorn.com is a subsidiary company that I have. So, it’s the same design team that makes my thumbnails. In other words, it’s my company, and you can use them for your benefit and, by all means, keep them busy because my team loves working on other people’s thumbnails as well. Just keeps them a little bit saner.
Tip #1: Using the Power of Arrows.
Using arrows creates a massive, powerful gravitational force that pulls people right back into refocusing on your thumbnail.
Imagine you have five or six thumbnails, and you’re looking through these search results, and all of a sudden, one has an arrow, so in a way, subliminally, it redirects your focus to focus in on the thumbnail that has the arrow.
That’s ultimately what happens. If you use some arrows in your thumbnails, it gets that person to refocus on your thumbnail.
Tip #2: Include Human Element.
Sometimes, there’s a missing element — that’s human there.
Remember, why is it that chimpanzees love to watch other chimpanzees on TV? Or why is it that other humans love watching other humans on television like reality TV?
It’s because we need that human element. We require that human connection.
It’s the same thing if you add a face. If you add that human element, it creates some connection.
It’s not to say that you should always include a face thumbnails, should always have some variety and uniqueness because certain things will hit different people differently.
Tip #3: Great Typography.
I see a lot of YouTube people who design their thumbnails is that you use creative fonts — fonts that maybe look cool or look significant to them, but they’re not easy to read.
It would be best if you had easy to read typography and fonts.
Can you sometimes use a script? Yes, in certain moderation. But in general, you’ll want some excellent easy to read typography.
You’ll want clean-cut typography, and you want to keep it simple.
It doesn’t mean it has to be the same as everybody else, but it needs to be easy to read.
That’s one of the key mistakes that many beginners and rookies make as they do something creative and out-of-the-box to the point where it is difficult to read.
Remember, some people have eye strain. They’re struggling. They’re trying to figure this out. And if you can’t figure out what’s in the thumbnail within a split second, you’re going to pass on the video.
Tip #4: Show Proof in your Thumbnails
That’s one cool thing that is recommended on especially blogs that talk about affiliate income. Maybe some success. Even if you’re talking about hate quitting smoking, you could be a before-and-after.
It doesn’t necessarily have to be a screenshot, but it could be is a before-and-after concept.
In our case, we’re showing proof.
Doing this in your thumbnails brings us a sort of credibility because people are always curious. By doing this, it creates that curiosity effect as well with the credibility, and now you’ve got a much more click-worthy thumbnail in your arsenal.
Tip #5: Color Choices
Sometimes, some people choose terrible colors when it comes to their YouTube thumbnail. Of course, you could do some thumbnails that are even black and white, which could stand out and give you attention. Other times, you may want to do color.
But sometimes, the color combinations don’t necessarily work simply because you might be choosing colors where they just don’t fit your audience. Not to mention, some people are colorblind or even just blue-green colorblind.
So if you’re choosing colors that somewhat work together but affect those people, you could be annihilating some users.
You can’t always look for those things to make it all perfect with color, but do choose the right colors where they stand out to make things a little bit easier to digest a spot. Attention-grabbing colors can play in your favor and benefit if you do things properly.
I hope you found this video helpful.
If you’re interested in getting my team to help you out with your YouTube thumbnails, feel free to go ahead and reach out to the team at https://videoacorn.com/, and I’ll be happy to get your thumbnail set up and good to go.
Don’t forget to hit the subscribe button right here by clicking this link or going ahead and grabbing some of the freebies that I have available on my website by clicking the link right over here https://backstageincome.com/freebies/.
Thanks for joining me.
Remember, to do what you love, contribute to others, and live life abundantly. I’ll see you in the next video.