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In today’s video, I’m going to share with you eight tips on how to film, create, and produce more video content.
Some of these tips you can also use for blogging as well if you’re focused more on the writing process. But these are honed explicitly in the YouTube section and video creation process.
Tip # 1: Brain dump your headlines
Whether you’re using Excel, a spreadsheet of some sort, air table or just doing it in a notepad file or a notebook – doesn’t matter the tool that you use correctly. What’s more important is to do an initial brain dump to get a lot of ideas going and cooking inside your head.
Tip # 2: Have your studio ready
If you go ahead and constantly have to set up your studio before you film and then take it down and then set it back up the next day, this is a lot of downtime process that you have to gearshift on and off.
I understand some of you that are working in a small space could be an apartment where you don’t have the room. You have to take it down. That’s understandable.
Sometimes, it’s even wiser to have a studio maybe outside but this, of course, you do have some weather problems and weather conditions that could create some issues.
In either case, having a studio ready to go allows you to film at any given moment very quickly.
Tip # 3: Batch your tasks
Let’s say you have 50 videos to do. It might be wise to record those 50 videos over a two to three day period. Then again, over the next two to three day period, do some editing. Then, two to three day period to go ahead and do some descriptions within YouTube or even do the tags, create the thumbnails and that kind of thing.
If you batch the processes into segments, it makes things more efficient. Rather than hopping in doing a video, editing, shifting your mindset – shifting your gears to open up Photoshop and do a thumbnail, I have to go and do the tags or upload into, if you’re doing a podcast, into your podcast platform.
Instead, when you have all those videos created, if you need to upload all those videos into podcasting format or an mp3 format, then you do ten at a time or 50 at a time.
Doing it in batches makes things much more efficient.
Tip # 4: Create templates
When you’re filming, and you’re doing a lot of processes that are the same, whether that’s looking at creating thumbnails looking at uploading into SoundCloud or Buzzsprout or Libsyn, any things that you’re doing on a repetitive basis, it’s good to have a template.
For example, we use a template for when we do thumbnails, and they are very similar. They might be very similar for three to six months, where we just change the color only one or two things and then go to maybe switch up that thumbnail or make a little bit of change or adjustment.
Look to have some templates, whether it’s for your name like right now you see a video with a little corner piece, this is a template that I use and reuse not just for this type of show but also for other shows that I have on my other YouTube channel.
Once you have that template in place, it allows you to reuse things time and time again. Maybe all you do is switch the logo on the side or something to that effect.
Having templates allows you to speed up that workflow by just making one or two single changes. It creates a little variation. You’ll also see a template towards the end of this video, on my outro screen, as well.
Tip # 5: Find techniques for efficiency
One of the things that I do now, if you’ve seen some of my glass board videos or videos where I’m not in the studio or not filming on screen, actually what I’ve done to speed up that process is to go ahead and have a very long cable and it directly streams into my computer.
Now, I’ve saved that time frame – from taking out the video card and putting it in to just having a long cord and boom, using that long cord allows me only directly to feed it into the computer. Just hit start on the computer. I’ll go, I’ll trim maybe the beginning. I’ll cut perhaps the end, and that’s about it.
That speeds up the workflow and process.
Some skateboarders, what they do when they’re looking for creating good clips or clips, that take multiple times, they may put a hand on the camera and that allows them to say that was a good take or that was a bad take.
Whatever you want to do, using clapping techniques allows you to sync audio and video. Finding multiple methods that just speed up your process for efficiency. It can help you speed up and compress your workflow.
Some people use tape when they’re looking for a studio setup. And if you have to tear your studio down and set it back up, you can use tape is another way to speed up that efficiency.
Tip # 6: Simplify the process
I know that sometimes we want really great and cool videos to have some effects do something. That’s in our industry, where someone creates some really nice videos ads and some music. They have killer videos and maybe you’re looking for those things as well. But sometimes, it’s just a lot more work and instead, the better approach is to simplify the process.
Focus on creating great quality content, and eventually, you’ll slowly start adding in things and components that make sense to you.
I remember I used to put in music at the beginning of my videos. A lot of other people were doing it as well. Creates a little nice dynamic introduction to your videos but I also found that to be very distracting for people that were just looking to listen to the lesson or a training lesson. Instead of doing that, I just cut right to the chase. Do it without the music and in fact, it saves me a great deal of time. Many people actually prefer it that way as well, when I took a poll in a survey.
Look at how you can simplify the process.
Same thing here. Looking at these slides that we do, they’re not overly complicated. There are not graphics all over the place all the time. New images, it’s just really text. Sometimes, we’ll use images and things like that but overall it’s simple. We don’t make it that complicated and that saves time. It saves energy and it just allows us to create more great content in the future.
Look how you can simplify the process. There’s just shifting a few colors, and you’ve got different types of videos. Maybe changing the font style and again you got a different look. All those things could make your videos a little bit different by just shifting small little concepts within your video.
Tip # 7: Cut the slack
Look at where you can reduce the slack within your composition, within creating your videos, within editing your videos. Where is the slack?
It takes a certain amount of time for the production time, editing time, and all the way to completion. So, where is that slack?
Other things that I’ve done to reduce and cut the slack is I stopped writing scripts for my videos. Instead, I make bullet points, and eventually, that’ll go away as well. But I find that having bullet points allows me to stick to the concept that I want to give or talk about and discuss.
Instead of writing out a script and then trying to stick to that script and then making mistakes and doing people cuts and edits, I have bullet points, and I strive and focus on just talking and discussing those bullet points rather than on following a script.
Again, look at your process of where is the slack. Maybe you have to run upstairs to change your shirt and do a wardrobe. Instead, you might want to have four or five shirts right next to where you film or near the camera where you could go ahead and switch that.
You can do it right away instead of going to your bedroom. If you’re filming in your studio or a different room, look at where that slack is. See how you can compress it or reduce it because every time you go upstairs to your bedroom or maybe to another room to get your shirt out. It just takes that much longer.
Whereas, instead, if you had everything that you needed right there where you’re ready to film again, it allows you to reduce that time and focus more on production rather than the gear shifting that has to take place in the setup process.
Tip # 8: Outsource what you can
The video production process from what we do, it starts with just the brainstorming part, which is not something I can outsource. Then it gets into the filming, the editing, and then we have to upload it to YouTube. We do the tags, the end screen, we even output it to SoundCloud, buzzsprout, social media – all those things.
But many of those things we can outsource. As a content producer and a content creator, if you have a youtube channel and you’re creating videos, which you can do once that video is produced. You could have someone else maybe build or develop your end screens. You could have someone else upload it to your podcast. If you’re taking your video and converting it to a podcast, you could have someone else doing your descriptions within your videos.
See what you can outsource. I know initially when you’re just getting started, you might not be able to do this or afford this, or maybe it’s not feasible, but initially, this will save you a bit of time. Even creating thumbnails and then you can take that time instead of creating thumbnails and doing all the YouTube administrative tasks, you could spend it on building more high-value content.