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Starting a 2nd or 3rd YouTube Channel… Should You Do it?

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A lot of people are interested in a YouTube channel. Maybe you already have one. If you’ve got a thousand, two thousand, three thousand subscribers.

Your YouTube channel might be even bigger than mine, but you’re still watching this video.

To start a second or third YouTube channel, you have to have the initial foundation and blueprints ready to go on your initial channel. If you have the kinks out of your initial business, you can maybe start a second one.

A lot of people start a first one. They might see a quick little check income from ads or whatever the case is, they see some momentum, they then start a second one.

And then their initial channel that had the momentum starts to drop off. They lose steam and they lose focus.

And that’s not the right approach.

What you want to do is have consistent momentum.

If you got one channel, you’ve got one focus right there. You got consistent momentum.

I know that some people tell you hey just focus on that one thing one thing one thing, remember there’s a lot of YouTube channels out there, they get hacked. A lot of businesses get hacked. There’s a lot of fires that go. There’s a lot of problems.

With those problems, you want to diversify and do a lot of risk management.

What if this thing goes down?

  • In my case, I’m looking at things from a risk management perspective.
  • If I have enough momentum on one, then maybe if you do have enough capacity to get a second one
  • If you have the different audience. If it’s the same audience already, then what you will be doing is splitting the viewerships. You’re not building enough momentum around your initial YouTube channel.

Because if you got the same content, same subject matter, just maybe slightly different — there’s no point to really split the YouTube channel.

If the audience is different, it does make more sense.

So here’s the way I look at it.

We create our YouTube content and create our videos. We got some automations in place.

This really speeds things up.

So now we know we have the capacity.

This, by the way is Integromat.

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Beyond that, we have some basic things in place.

When we automate some things go to backstage income. Some things go to tradersfly, mylittlenestegg — these are our channels. We also have some membership website that as we post content, they go into those different pools and we have a process for that.

So it automatically gets posted in a Google calendar, creates a word press post. It’s all done and create some new records for some future automations.

Anyway, we do have this automation in place now. As you look at some of the channels that I have, this is one of my primary ones, and it’s got as you can see 148,000 subscribers — this is our tradersfly. We focus in and talk a lot about investing. Investing in trading stocks, options. More specifically really options trading.

So if you don’t know what that is the worry about it, but it’s really honed in and focus on the stock market. So that’s channel number one.

When this was moving really nicely and well. I went ahead and started the this — my backstage income channel.

This only got about 5000 subscribers, which is why I’m creating some more videos and content to ramp things up because this was less of a focus. Now, it’s become a normal focus because I’ve been able to stabilize the initial channel.

This audience is looking to build a business. The first audience is looking to invest their income. So this is a usually somebody who has money in their bank account or a high level person that’s already been successful. So you’re taking in capital that you already have. Maybe it’s not capital you need specifically to live on and you’re already putting that money to work.

This person is looking to take some basic capital to invest in a business.

Could be an active business YouTube channel. That’s what we are focused on here.

Then I start a third one just recently, probably a couple weeks back or so. This one hones in and focuses on financial education.

So this could be people that are just starting out — could be teenagers, people interested in basic personal wealth, finance, how to understand how money works.

Look at the stairstep pattern.

I started backwards with the end in mind. You could say that I started with the investment income at the top of that audience and demographic and work my way backward.

So now what I might have is actually still a a basic to finance or money channel. Then we’ll get into funneling those people into here — we have backstage income, which is our business channel.

Some of these people will go into the business area and some of these people from the basics of finance and personal money management. Some will go into investing.

I have this three levels of things.

Other people from business may go into investing. So, I’m looking at creating a little bit of a flow channel going from one to the next to the third. The audience can actually progress.

You do the same thing in business. So let’s say you had a single business. A lot of people what they do is you might have different courses so you’ll have kind of safe course one. Then they progress into course to course three, and there’s a progression internally.

That’s where you might want to create this second YouTube channel, when you have a progression.

And I will show you this in my courses. You can see I got a series here. Each one of these courses is pricey but this is about investment income. So usually people here have the funding and have the capital and it’s not a big deal.

Anyways, that’s what I would do.

If you’re looking to start a second YouTube channel, see how it contributes to your personal big picture plans.

You take that route. Be more specific in your niche and create multiple YouTube channels.

Once the audience shifts, that’s maybe when you go into a second or third YouTube channel.

Remember, you gotta have enough capacity, mental capacity, time to be able to crank those out or speed of process.

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