Grow your business, income, & life

Smart training to grow your money, business, and personal wealth that work!

How Often Should You Give Out Coupons for Your Courses, Products, or Services?

Listen to the Podcast

Should you coupon? 

How often to coupon? 

How much?

Let me share with you some thoughts and insights about couponing.

If we look at couponing in general, there are many people out there who want couponing, especially if you’re offering a course, an ebook. A lot of people these days want things for free.

You have to give certain things for free to attract the customer because you want either the opt-in, their email address, and then eventually, you build them up as a customer or client. It’s just a building block to continue to move forward. That’s all fine and dandy.

But what happens when you start getting a ton of people asking you for coupons?

Let’s say you have a course here, and people ask, “Hey, do you have a coupon? Can I get a coupon? Is there another deal or discount?”

What I found and discovered over the years is that some people buy straight out your product because they want it. There’s enough value packed into that product.

Other people are looking for a deal. These people are the right customers still to have, but they don’t mind the deal.

And then you have some coupon-heavy users. They only buy coupons. These are not always the best customers and clients to have.

You have these three levels, and of course, there are little in-between levels there as well. So, what you want to do is pack enough punch or value into your product or service to buy it. 

But of course in things like Black Friday, Cyber Monday, New Year’s Special, Christmas Day — all those sales where you have a lot of stuff you compete for, you have to understand that you, yourself as a business,

the more that you coupon, the more that you’re training your customers to look for coupons and wait on their purchase for a coupon.

In my business, we don’t coupon all the time.

We offer discounts or promotions during the launch. That is typically the big thing.

Here and there, we’ll throw in some coupons. Especially for older customers. Customers that have been with us for a while to continue their education. To keep pushing them forward because they’ve already invested in us. So we’ll go ahead and invest in them.

But initially, the first time customers, to give them a coupon — I understand that sometimes you have to play to acquire that first customer or that first-time customer.

But if you’re training people to get coupons and discounts continually, you’re going to do yourself a disservice because then they’re just waiting for that coupon.

The one big issue I always find myself when buying things on discount

If I bought a software program that had a 30-day money-back guarantee and I purchased it. Sixty days later, I see it on sale for 50% off.

I’ll email the company and say, “Hey, I just bought this maybe 30 days ago. If I had got it 30 days later, I would have had the coupon, 50% off. I would have paid half-price.”

Your current customers aren’t going to like that. For me, it’s like, I feel like I paid double. I fell like I got ripped off.

So, you have to think about when you are couponing, how are your current customers going to feel as well.

That could also create bad feelings and emotions for people that paid full-price. It can lead them to become more like an unhappy customer rather than a good or positive customer.

If you look at our courses over here, we do still have some coupons here and there.

Here’s one, for example — “moreinput8” is the coupon code. We’ll apply the coupon code. It does remove some money from that course.

There are some coupons that we do leave up for people who attended a webinar, a class, and a coaching session. Gives them some insight to continue their education.

We do have coupons, but ultimately, you have to watch that fine balance between couponing and over couponing — where people are just expecting to always buy on sale.

In that case, why don’t you hike the prices of everything, and then you just always couponing? Because that’s the other business model that you could take.

The other approach

Let’s say — normally, you have a product at 395.

If you have a coupon type of people who constantly want coupons, you probably have to hike your prices — 495, 595, and constantly give coupons.

Even though they might, in the end, pay still that 395, they may feel better because they’ve saving anywhere between $100-$200.

It’s their feelings that you are taking into account. This is the way the game is played.

Want to Get My Quick-Start Guide to Build Your Empire?

If you are interested in starting your own online business and making money online.

 

Then grab our quick email series on how to start a profitable business fast!

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Want to Create Videos that Convert Viewers into Buyers?

Are you tired of making videos that don't produce results?

 

Get my Video Formula cheat sheet and see how to create videos that get clicks and attracts buyers!

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Learn How to Get Thousands of

Visitors to Your Website
 

This FREE email series will show you exactly how to get thousands of real visitors to your website even if you are an absolute beginner.

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Want to Find a Profitable Niche?

If you are interested in starting an online business and want to find the perfect niche to start making tons of money.

 

Then grab our FREE email series on how to find a highly profitable niche!

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Get Notified When This Freebie Comes Out! - It Shouldn't Be Long... 

Just enter your email address below and be first to get notified when we release this freebie!

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

FREE Guide to the Best Cameras for a Youtuber

Eager to find out which cameras are the top choices to producing and recording videos?

 

Grab my FREE Guide below by entering your name and email address... 

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Profit from My 35 Local Strategies to Make Extra Money
 

Are you interested in making some money on the side? That don't need to be extra hard.

 

You can use My 35 Local Strategies to Make Extra Money and in seriously short time reap the benefits.

 

Grab this opportunity by entering your name and email below...

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

FREE Idea Bank of:
225 Profitable Pinterest Niches

Are you interested in learning which Pinterest niches are profitable?

 

Grab our FREE Pinterest Niche Guide by entering your name and email below

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Download My Youtube Video Creation Checklist for FREE...
 

Overwhelmed by number of tasks that you need to do to make high-quality YouTube videos?

 

Then grab this YouTube Video Creation Checklist if a strategic procedure list for producing your YouTube videos.

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Video Gear Guide for YouTubers

Ready to improve your YouTube channel? If you want to see the best YouTube gear for YouTubers then download my latest gear guide!

 

Enter your name and email below to get started...

FREE DOWNLOAD

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Download My List of The 125 Most Profitable YouTube Niches

This is a List of the 125 Most Profitable YouTube Niches that might be a real eye-opener for you.


Sign up for FREE and gain some extraordinary ideas...

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Get MyOnline Business Toolbox
 

Had enough of the expensive and useless online business tools?

 

Stop wasting your money and time and get my list of awesome business tools.

 

Just enter your email address below so we know where to send it.

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

5,000 SUBSCRIBERS

Derek will teach you simple tactics to attract life-long customers through real-world examples.

FOR FREE?

Want to learn how to get

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Want to Sell

Your Own Products?
 

This FREE information will show you how to create your first digital productand start getting sales in no time

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Download My List of The 125 Most Profitable YouTube Niches

Get my list of the 125 Most Profitable YouTube Niches. It will be an eye-opener for you!


Sign up for FREE and get extraordinary ideas...

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

Download My List of The 125 Most Profitable YouTube Niches

Get my list of the 125 Most Profitable YouTube Niches. It will be an eye-opener for you!


Sign up for FREE and get extraordinary ideas...

AWESOME!

In order for you to get your goodies and freebies you have to confirm your email address.

 

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

 

That's its!

Just one more thing... 

don't call us.
we will coconut
you

organic pop up market store is heading your way​