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How We Use Airtable + Buffer to Schedule Social Media Posts

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In today’s episode, I’m going to share with you the backend — how we go about scheduling our social media posting and how we can do it way in advance and streamline the process.

A few tools that you need

We use AirTable, which I’ll share with you the link below at the bottom of this video.

AirTable it’s like Excel but with way, way more power. 

We set up tables. Here’s our caption. Here’s a character count; that way, we create a formula to know how long the post is in case we’re posting to Twitter. The link, the photo, social media and is it scheduled.

We have a couple of different social media channels — tradersfly, backstageincome — and here’s the date and time we want to schedule.

I’ll show you we run from our content manager.

Let’s say we need to schedule something for a backstageincome.

I go to my full grid list — here’s all our items and things ready to go out.

Let’s say I want to schedule a post — here is the link that I want. So I start copying some data. I’ll go to the backstageincome section, or I start with a post planner.

Then I’ll copy and paste the thumbnail. I’ll write something, and I’ll decide when I want to schedule it.

So, let’s say I want to schedule it over here on the 20th of September.

I paste it in right now all at once.

And now it sends the signal to buffer, Zapier. It checks if there’s anything new every 15 minutes.

I’m going to force that right here.

Then, it’ll add it to the schedule. Successful.

You’ll see in just one second it’ll go to Facebook, and it’ll go to Twitter as well all from this Buffer.

How does this Buffer work?

You’re taking AirTable — whatever something new, it schedules on Twitter and then on the Facebook.

We’re just automating the process.

I hit refresh.

So you can see here’s 5:06.

That’s what makes scheduling fast because we do a lot of work in the AirTable.

If we can do a lot of our post-planning here, we need to change the dates and adjust a few captions.

I can copy and paste this whole thing, and we send it off into the next queue.

That’s the way we do the scheduling.

Once we post it in there, it checks for things, and then it’s pretty much good to go and good to run.

Final Words

Check out the AirTable. It’s free. You can use it to do a lot of other great things. There’s going to be a link in the description there. Creates a win-win relationship. If you sign up with the link, I get a little bit of credit, and, I believe, you also get a bit of credit in case you buy a plan.

Zapier. I don’t believe there’s any affiliates or anything like that, but it’s just a great tool that you can sign up to that automates a lot of processes.

And Buffer is just what we use to send out the queue. Whatever’s in the schedule, it sends it out.

I’ve tried in the past to go from Air Table directly into either Facebook or Twitter, but that’s much more complicated.

So, instead, we put this in-between spot with Buffer.

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