If you’ve written a book and are preparing to publish it – you may be wondering what price you should sell your book for.
First – you must remember what your end goal for the book is. There is a big spectrum where your book can sit.
Are you looking to maximize reach/readership? Or maximize profits?
Both of those aspects will bring you to a different price point. For example – if you want to gain exposure and reach the maximum amount of readers – pricing your books on the lower end of the spectrum will be a better choice.
However, if you want to maximize profits from each sale of your book, and you’re not worried about the exposure, then you’ll want to price your books the higher end of the spectrum.
Next, you must think about your return on investment (ROI). How much did you put into the book? The price needs to cover your investment plus make a profit.
You also need to consider your audience. Where do they fit in the spectrum? Do they tend to purchase higher priced books or do they populate at the lower priced end of the scale? Knowing where you fit and where your book price will fit will help you reach your goal.
Typically, you can expect to sell your books (print) anywhere from $5-$25. However, it comes down to your goals.