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In this week’s episode, I’m going to share with you some thoughts and insights about ebooks versus video courses.
Which one should you go with? Which one is better? Which one should you work on first?
I’ll share with you some thoughts and insights behind my personal thoughts and preferences on which one to go with.
The big debate — which one is better, is it an e-book or go with a course?
Define what ‘best’ means to you:
- Is it more money?
- Is it easier to start?
- Is it faster — complete it quicker?
- Make longer-term passive income?
For me, I’ve done quite a handful of different books and video courses.
If you go to our backstage income website, I have a handful of books here. When you go to the courses, I’ve got a ton of courses and some coming out.
I got a handful of books versus the courses.
There are always trade-offs to these things, you got to look at what you are good at. What are you better at?
For me, I don’t know if you know but English is my second language. This is not my normal language.
I don’t always really get all the words, grammar and everything like that. I got to use Grammarly to be able to make things work together. Even then, it’s not perfect. My books aren’t always perfect but I get them out and I get them done.
For me, the video comes a little more naturally. I’m a little more tech-savvy in that department. I’m able to get ahead of the competition in that area or maybe it just comes a little more naturally speaking to the camera.
I enjoy the video aspect much more. For you, what do you enjoy more? What can you get done because you enjoy it more?
I will tell you that when it comes to these things — the courses do bring in more revenue.
Courses are a higher tier product.
so if you’re really looking at books versus courses — which one makes you more money?
It really depends. I mean which one gets more sales — it is, of course, a big key.
But remember, a course will usually start at all. It could be depending on Udemy or depending on where you’re selling it but let’s say twenty-nine and plus dollars.
Some of the courses that I have are $295. Some are $495 and some are even more.
When you look at the price, you’re at a higher starting point at a course.
You start comparing these things and you start looking at which one do I go with.
Let’s look at ebooks and then courses. The starting price — this one’s about 15 bucks, this one 29 bucks. You’re starting it at a higher tier right away.
But this ramps up to could be $300 — could be more, could be less. That’s the first thing.
The second thing — which one is easier?
This is where some people go depending on your personal skill set. I would say for most people the easier start point is the books.
When it comes to course, you have to really plan out a lot of the things that you’re doing and then you have a lot more equipment.
There are a lot of things like you have to worry about like:
Whereas with ebooks, you could put it on a platform and it sells itself. There’s usually just one file.
Typically, the ebooks are easier.
Which one is faster to make? It depends on how long the courses and how long the book is.
Some books of mine take a while but often times because the books are easier, this one is usually easier and faster to make. So because of that, the production time is often quicker on the books.
Which one makes a longer passive income?
This is where a little bit of a toss-up. It depends on the subject or category you’re in.
If you say you make a course for learning Word for 2015. That course is probably only good for 2 to 3 years then you have to take another course Microsoft Word for 2019 and so on.
It takes a bit of a thought process.
If you have an evergreen product, let’s say meditation for people who are stressed, they both are almost timeless.
But books have been around for hundreds of years. These are timeless pretty much.
Courses used to have kind of DVDs. Then people went to USB keys. Now, everything is streaming.
You have to adapt.
Then we also had you know 640 by 480 quality, then we went to 720p than 1080. Now, we’re going into 4k quality.
The recording quality doesn’t always last and sustains simply because the platform in the medium evolves.
Whereas books, you just take your content and I went from a Microsoft Word whereas a print book. Now, I convert it to an ebook, took about an hour 30 minutes to get the formatting right and you’re good to go.
They’re both fine as long as your content is long-term sustainable. But the key question is — will you have to, on your course, at some time in the future rework it and revamp it?
If you look at some of the courses that I have here, we got version 2. We’re adding things to it and it’s a little bit more complicated because you got to add-in modules. We have other ones that are coming out with version twos as well.
You got to think about those processes with books. I usually don’t put in a version number version 2, version 3. You just update the book and that’s the next version. Might have a few spelling Corrections or little tweaks on some paragraphs and that’s pretty much it.
That’s some thoughts you have to think about as you get into this course versus an ebook.
Should you work on an e-book or with a video course first?
Normally, I would say start with an ebook because you get the whole process. How do I market these things? How do I go in and reach my audience? You learn a lot of those concepts. Then it’s a smaller investment of time, energy, and capital if you screw up a book.
Later on, as you continue to get better and involved then, you could ramp up and convert your book to a course. You can charge a little bit more because you’re getting a little deeper into the information. The distribution medium is a little bit different.
But it’s more complicated because you might need editing. You might need to be able to set up video equipment. You might need to be able to host it on a certain platform that is a little more expensive. You might need your own website. You could use a different platform but there are many more things to figure out.
If you’re just starting out, by all means go with an ebook.
If you’re a little more advanced and you’re ready to tackle on a course, that’s fine. But I wouldn’t make a long course. Make a short course first and see how the whole process goes and then later you could make a ginormous course.
What a lot of people tend to do first is they try to make a big course. Big course, big money. But it doesn’t pan out and work out well.
As far as subject matter goes, you be the judge because everybody’s audience is a little bit different.
But as far as where do you make more money — just the natural selling price of a course is usually more.
That’s always a toss-up.
Where do you want to start?
It depends on your experience level. For most people, I’d say start with a book or start with a really small course then you can continue to evolve it and build out your product pipeline because that’s ultimately the goal.
Once you’ve done that, then you can see what makes sense for you.
Do you want more books in your library or do you want more courses in your library?