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Create an Online Video Course First vs Focusing on Traffic? #BSI 50

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Do you go out and create your course first or do you go after the traffic? — That’s really what we’re going to talk about in this episode. So stay tuned.

Creating a course versus traffic — which one do you go after first?

This is the long debate and you’ll probably hear a lot of different opinions and ideas about this. I’ll share with you my thoughts and opinions.

I do have some experience creating courses. If you check out my website www.rise2learn.com some courses are very long and lengthy and I have some other short courses as well.

I’ve done quite a handful of courses. Some have been successful and others have been complete failures.

Take my word for it. They are a lot of work.

Anyways with that in mind, let’s take a look at the difference between creating a course first versus getting the traffic first.

You go out and you create your course first

If you go out and create your course first, well the problem with this is you spend a lot of time.

You spent a month, two months, three months — creating a course and product all of a sudden, it just doesn’t do so well.

What do you do? Do you throw it away? Do you not sell it anymore? What do you do?

The advantage, of course, is once you do have even a little bit of traffic, at least you have some product to sell.

That’s at least the advantage.

Let’s take a look at the other approach.

What if you get the traffic first?

Well, the advantage to this is you could go ahead and see what your audience wants, what your audience is interested in, and then you could go ahead and create a course that’s specifically tailored for that.

You could go ahead and set up something that’s focused on your audience needs.

Of course, in this case, you don’t have a course that’s the big disadvantage to this is you don’t really have a product to sell when you do have the traffic.

So that becomes a problem.

What do you really do? What is more important? What would I personally do?

The reality is you need both. You really need both — a course and traffic.

You need the traffic to be able to sell your course and you need the course to be able to sell something. So, it works hand in hand together.

I think you need to really understand which direction you’re going to go into when it comes to your business.

And that’s really the key because if I went ahead and I focused strictly on traffic, well that traffic could skew my results.

Let’s say I’m reviewing headphones just because I like these headphones to use as my coaching or consultation headphones, when I’m speaking doing one-on-one sessions with my coaching students.

If I did that review, I might get a lot of people who are interested in sound effects or audio or just listening to music as they travel.

In that case, it may not be necessarily the audience that I want and that could be the audience where my analytics is showing me.

So, do I want to go out and create a product that’s related to sound effects? Do I want to create a bulk library of sound effects to download?

No, that’s not the industry that I’m in. We’re in the industry of online education.

In that case, well I want to create products and courses that are specific for that.

You have to then understand the traffic does come first — that is important — but you also need the product.

So, what do you focus on?

Traffic comes first. So focus on the traffic but understand that eventually you’re going to get into a state where you need the products. You have to have products to be able to sell something — to be able to earn an income or revenue from that traffic.

As you get larger and bigger, you’re gonna have more administrative things.

If you’re looking to work on both, I focused on and just from my own personal experience, I focused on creating a lot of products at the beginning stages because I knew there were a lot more administrative things at the early stages of my business development.

Because I knew my core products. I knew the core products that I wanted to have. What is the library? Where is the shelf that you want to have in your business? What are the products that you want to have?

Well, in that case build-out those products and you’ll tweak them with time. Build out simple products and go into version 2 and version 3 a little bit later.

But as far as you know focusing only on traffic at the beginning, it’s a tough point because you could focus on it but sometimes it takes months and years for that traffic to grow and evolve.

If you focus only on courses and you don’t get any traffic, now you’re not selling any products.

So, you got to work on both strategically, effectively, and in a smart way.

Don’t just focus on any one single individual thing.

Spread out your wings. Focus on both but understand that traffic comes first and then you go out and you get this sale. But you need the traffic to get the sale and you need the course or the product to be able to sell something to your traffic.

So, you do need both.

Let’s start with one branch out and work them, then parallel balancing things out of what makes sense for your business.

Think about the library that you want so that way it makes sense to you and to your business — in what direction your business is going to go into.

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