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In today’s episode, we are going to take a look at what do you do with your online course if it doesn’t sell.
I have a handful of courses.
If you haven’t seen my course library, there’s quite a few because I deal a lot with also investing. We have an investing channel — tradersfly — if you want to check that out.
A lot of people ask me about building courses, making money online, so I started working a little bit more on that.
There are a lot of courses that I have, and over the years, I’ve noticed that hey some courses do better than others.
It’s pretty simple.
It’s like if you have ice cream and you’re trying to sell ice cream in the desert, it is probably a lot better than selling something else.
Or if you’re trying to sell ice cream in the Arctic, maybe it won’t sell so well because there’s already a lot of ice.
In this case, I got a ton of different courses — some are coming soon, some are ready to launch, and some do better than others.
What do you do with some of these courses that don’t do so well or don’t sell very well?
There’s a couple of different things that you can do.
When you look at your course, and it doesn’t sell so well —
What do you do with it?
- You could use it as a giveaway
- You can promote it, advertise it and see what happens and
- You could drastically lower the price. Maybe more might people buy it because perhaps you’ve mispriced it.
These are some things that you could think about.
For me, I usually look at giveaways — that’s what I do.
I don’t look to promote it too much further if it’s not selling that well.
You could lower the price and see if more people bite — that’s another thing. But a lot of times, you also don’t want to undercut yourself.
If all your courses are around $300 or so and then you have one or two that are kind of $59, you don’t want to average down your top-tier courses. Because what people then sometimes look at and say — these are so so cheap and why are these so expensive? They’re now judging and comparing the two courses, and one is 59 versus 300.
You don’t want to average yourself down.
The goal is always to raise your rates and prices with time –but that’s another thing to consider.
Typically, I’ll do more like a giveaway.
You could buy that course on its own, but I usually use it for the higher tier products as a giveaway. That’s a thought for you as you start looking at
- Should I go ahead and give away my product?
- Should I promote it?
- Should I lower the price?
But I don’t want to go too low because it draws down the higher tier products.
You have to decide what’s best for you and what works out for your business model. What makes sense for your customers.