The primary difference between these two variations for optimizing your website is that On-page is related to what’s on your website. It’s everything related that goes on within your website. You typically have most of the control when you’re doing things that are on a page. Off-page has things to do with things that are not on your website. It could be like link building. It could be other elements, but they help get your page ranked higher or build your brand or build your credibility. So in either case, off-page is these external things that you’re doing to help your website, but on-page is what you can directly control your website itself.
As we take a look at some of these elements, there are a few different things that you can focus on.
When you look at the content, there’s a variety of factors that go along with the content.
The quality of the content
Whether you’re just trying to do content for the search engines or you have real in-depth, high-quality content that’s in detail.
It could also be in things like the keywords. If you have right keywords that are targeted specifically for let’s say the search things that people are doing. Then again, that content is going to be ranked higher because it includes the keywords that people are searching for.
It might be things like how clean your content is. Update your content periodically.
How is it written? Is it written well? Does it have the keywords? Are the keywords at the beginning of those titles? Or are they more at the end?
If you look for the story right under the websites as they get listed in search engines, how are those written? Not every time will the description be used, but it’s a helpful little guide to help the search engines continue to scan your website and see what it’s all about.
Alt tags or image alt tags
These things also help scan your images.
If you have a link that’s logo – design, this all of a sudden gets you a little bit of a keyword there. Stuff like this does help. Are they short? Are they long? Do they have keywords?
If your site loads very quickly, this is handy. But if it loads slowly, then this could be a problem.
These are all just little things that will help rank your website higher due to search engines.
I would say if anything, if you’re looking to focus on any primary thing, then the content would be the key, so focus on outstanding content update it quite often and look at some basic title tags and that should get you the 80/20 principle or ninety percent of what you need. So, if you’re continually producing good quality content, this not only helps your visitors but it also helps the search engines.
If you’re thinking about writing for search engines, remember search engines are trying to mimic and help the visitors. So in essence, if you’re writing good quality content, visitors will keep coming back then, in the end, you’ll get ranked higher in search engines.
Anyway, so focus on content. If you build good quality content, high quality in-depth, it’s fresh – you constantly update thing,s you don’t spam, you don’t stuff keywords, you create excellent titles – you should be good.
These other factors and a bunch of other ones beyond this also are beneficial to help get you going, and they do boost your rankings. But I would say, if you’re looking at the 80/20 rule, as far as on-page goes, those are the primary things to focus on.
Just like in grade school or high school – the more people that know you, the more popular you are. The more websites that constantly link back to your website means the more popular you are. It builds credibility.
Sometimes, this could be used as it can be used in a very bad way.
Back in the day, when search engines first got started, they used a link, and there was a lot of spammy links or there was just link farms that were being created. Eventually, the spiders and Google and all the search engines recognized that there were spammy links. So those started to count against you and word didn’t help you too much.
It’s not just about links, and it’s also about the quality of links. Just like here, it’s not only about 5,000 pages of content with one paragraph on each page, and it’s about having multiple paragraphs, multiple pages of content.
The same thing here with links, it’s about a quality website. The higher the value or, the more popular the website that links back to you, the more critical it is that it’s going to help you.
Also, this goes along with the text. If everybody links back to you saying great logo design, logo design company, custom logo design – then you probably get ranked higher for logo design related keywords. On the other hand, if they’re linking you for let’s say print material, then you’ll probably get ranked well for the print related article.
Those things are also important. Now you can help this or somewhat skew it depending on your URL or your domain name.
That’s just another factor. Otherwise, the name of your company could be beneficial to helping or building this link text out.
There are other factors that go along with building links, and that is also the history or how long those links have been on there. If they’ve been on there for a long time.
Are they dot edu or gov websites? Which are usually more helpful or more credible. Those things also help you out regarding building your links.
Also, social networks, search engines are incorporating those. How many social network links do you have that are pointing back to your website? All that helps build credibility.
This can include forum postings like forums or discussions. All those things helped build the off-page factor. You can get off-page related things from even business cards.
There are many more variations, and these are just basic techniques and tactics.
The primary thing to focus on off-page is building high-quality links. That’s what you want to focus on.