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I got a question not too long ago from one of the viewers, and they wonder if they should quit blogging, they run a sports website.
With anything news-related and news-based time-sensitive content, it is tough to make things work.
How do I know this? I have tried it on my previous websites in my other division on TradersFly, where I worked with people on investing and trading options.
The problem is when you’re talking about the stock market, the way things move, charts change so quickly and so rapidly that the big news companies are the ones that attract those kinds of people.
With that being said knowing when to quit is essential, and there’s an excellent little book by Seth Godin called the dip.
What’s important is when you look at some of these things. For example, you look at a sports news website, a stock news website, or any time-sensitive content, especially if you are a new blogger. This makes it challenging because you have to drive the traffic to these places, and the shelf life of that content is so small.
If I make a tutorial or training on windows 10 operating system, I might have a shelf life of three years before that book, that course, those documents, those blog posts are not helpful or as useful anymore.
So it’s a three-year shelf life if I do things like this about giving up and quitting a blog that might be more useful for maybe around ten years or something along those lines so that the shelf life could be longer.
Look at the length and the timeline that you have available for your content.
What’s the length that your content will be relevant for? So if you can make that length longer, you’re going to be way better off.
Like the backstage income, some of the blogs did not even get traction until a year or two.
So if you have a time-sensitive subject, you can head over to porkbun.com and grab yourself a domain name. They give you free privacy and build yourself a new blog that focuses on evergreen content that has a long shelf life and has the possibility for you to continue to get traffic over multiple years.
That way, it can generate a small snowball effect. That small snowball will continue to roll and get bigger and bigger and bigger. With time as you have like 50 content pieces that are slowly building and building upon each other, eventually, that blog will grow and get bigger.
Yes, I understand sometimes news things are interesting. You might want to be involved in it something, you might be attractive, but the downside is to penetrate that industry, make it work, and get ahead into the viewers’ eyeballs.
It is complicated to make it happen, so you have to have some good staying power to make it work or do something different to make it happen.
So with that in mind, I would say if you stick to more evergreen content, you’re much more likely to succeed because if you’re sticking to those time-sensitive subject matters, it’s not that it can’t work. They are interesting, attractive and they create a little bit of a buzz at the beginning stages, but unfortunately, once that content is old news, people aren’t coming back.