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I want to share with you the revenue behind a YouTube channel with around 4,000 subscribers in the business space.
Right now, I’m going to share with you those insights.
Backstage Income YouTube Channel
As you can see, you’ve got about 4,100 subscribers. Of course, this keeps growing. I want to show you the behind the scenes of what you can expect if you’re a new Youtuber.
And if you’re thinking about revenue and how much you can earn with your youtube channel.
Here’s channel analytics, and you can see for November estimated revenue is $153 just from ad revenue. If we go in October, you can see that month was about $164. It’s not a lot of money.
When you’re looking at YouTube overall, even with 4,000-5,000 subscribers, you need a lot more views, more watch time, and of course, different industries will play a huge role. And that’s one thing you’ve got to understand.
Different Industries Will Play a Huge Role
If you’re in the YouTube space of law or lawyers, the advertising rate is huge. You might be paying $10 a click on Google. And in that case, it’s more money if there are revenue and advertising on your YouTube channel.
However, as you know, the hits, views, and traffic are limited. And when you look at jokes and pranks, they get a lot of hits. You get tons of traffic, but the advertising might not be $10 a click. You might get 10-20 cents a click depending on what’s advertised and so forth. It’s a lot less.
What happens is that you make up for it in the joke space because you get a ton of traffic. If you’re in the law space, you might not get the hits or views, but you make up for it in the clicks.
It’s crucial you look at those things and balance them out as you look to develop your own YouTube channel and grow a business. I think it’s also important to recognize and understand that YouTube should not be the sole income driver for your business.
YouTube Is One Part of Your Business
YouTube should be just one leg of your business. Then you have another leg of your business and another leg. And these things start overlapping to create your full business.
My YouTube channel is one leg of my business, but it’s not the only thing that I do. I also have another YouTube channel – TradersFly. This is my stock investing YouTube channel that has 132,000 subscribers.
The majority of the revenue that I drive is from other products and services that I have.
There you can find:
Just because a YouTube channel might have limited hits, don’t think that it’s not making money. And on the other hand, only because a YouTube channel has tons of hits and traffic, it doesn’t mean they have a lot of money either.
It’s essential to take a look at the whole business perspective when you’re looking at a YouTube channel. Rather than just looking at the hits, the traffic, and what’s the money that they’re making on the back end that they’re showing.
That’s because some people may have a lot of money coming in on the YouTube front, and those are the things you’re seeing and being attracted to. But they’re not showing you the full behind-the-scenes the bigger picture and what else is driving the business.
Different Sources of Revenue
Think of this YouTube channel as part of a business, not the whole business itself.
I want you to take a look at some of the YouTube-related business plans. For example, this video right here that was made a few years ago is to look at how to create your YouTube channel. And think of it as a business. Center YouTube around business and start looking at those things rather than just thinking about starting a YouTube channel.
Here’s the episode: How to Create a Business Plan Around your YouTube Channel
The thing is when you start digging into these channel analytics, making $165 a month it’s just not worth it when you’re making videos, the production cost, the equipment cost, the time that’s involved.
You have to have more money and be able to see it in the long run. Otherwise, your business is going to be losing money, and you’re not going to be sustainable.
Look at the bigger picture look and the longer-term. That’s what’s going to be able to sustain you in the end.
I hope this makes sense to start thinking about your YouTube channel as part of your business and not just the full business.
That way, you can get a bigger grasp of the longer term.