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Hey, this is Sasha. Thanks for joining me here for another episode on backstage income where I share with you how to build and grow a profitable business.
In today’s episode, I’m going to share with you what most photographers do wrong when it comes to their website.
This could really apply to just about any industry as well.
If you’re interested in really learning more, you might want to check out some of the marketing courses on our website.
You can check out https://backstageincome.com/ for all those good stuff.
Check out some wedding photography website
I’m just going to pull up any wedding photographer. I’ll go through a couple of websites just doing website reviews and tell you what most people do wrong when it comes to their wedding photography website.
Let’s say I’m looking for wedding photography in New Jersey — not that I’m in New Jersey.
We got a list of wedding photographers.
I’ll pull up a couple of these. I’m not really sure which one will suit me as an example since I’m doing this live.
My whole point is to evaluate your own website. See what you’re doing right and wrong.
The big thing that you need to understand is that most photographers, or most business people in general, are focused on themselves.
- Here are the credentials
- Here’s what I’ve done
- Here’s a little about me and my family
When in reality, you need to shift and pivot that focus on your target customer.
It’s not about you and your family.
So, you’re trying to build a connection. Yes, I understand that’s what a lot of photographers try to do but this is not always the most ideal approach.
What you should do is connect with — how can you help me if I’m having a wedding and I’m your client how can you help me?
It’s not just about you being a fun person. It’s about what is it that you can do for me. I’m looking for my wife or future bride to be happy and satisfied with great photos. That’s what I’m interested in. That’s what I’m looking to find. Someone who’s reliable, on time, isn’t gonna bail on us, someone who has some art experience, has done 750 weddings — whatever the case is, everybody’s got different needs but that’s what I’m looking for.
Take a look if your website has a bunch of “I’s“. It’s missing the “you” part. It’s missing how can you help your customer.
That’s what you want to think about for your own website. As you look at the about page, as you start digging deeper into the information — the packages, the contact page, the blog — it’s about them. It’s about your customers. It’s about what you can do for them. How can you make their day their life a lot easier, more fun, more engaging, save them time, save them money, and create a beautiful experience for them.