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Making videos online is like dating.
If you have a YouTube channel and try to make videos, you have to think of it as a relationship.
As you look at relationships
Relationships are very similar to dating as they are to building a business online.
That is because you’re building a relationship with your customers to purchase your future products and services.
If you’re starting with a YouTube channel, you’re building a relationship with your audience and your viewers to purchase a future product or service.
You’re always taking that relationship further.
If we look at a dating relationship, there’s a process. A process that people go through until they get to the next step.
Initially, you might be alone, and you’re unknown and unheard of. Eventually, you might go on the web. In the next process, you might find somebody, and now you start building a connection.
This eventually may lead to an actual meet-up where you start connecting. You’re connecting either by email or by a physical presence. You have fun. You play board games. You do activities. You even have a pizza or a hamburger, and you start, and you continue that process.
This eventually leads to more things and further down the line. Until you either continue the relationship into the future forever and ever or until that relationship stops, and you start the process back over with someone else.
That’s a typical relationship when you’re looking at a dating relationship.
Marketing Side of a Relationship
You look at views, viewerships, customers — they also have a relationship process to go through.
In a dating relationship, you don’t just start meeting someone and then asking for a wedding ring. You don’t do that right. You don’t hop to the next ten steps ahead.
You have to go through this process and procedure. Otherwise, some people are going to think you’re weird. It just doesn’t make sense.
In our marketing relationship, it’s no different.
Initially, you start with, hey, let me catch some people’s attention. Sometimes, they might not even click on your video. You have to create beautiful thumbnails. It might be nice titles where they see your face more and more often and frequently.
Builds up trust, interest, and they become familiar.
This is like seeing similar people you’re interested in because you’ve dated other similar people that you might have found enjoyable, pleasant, or fun.
Here, after they see your picture and titles, your videos eventually get a view.
You get some eyeballs on your video, and those eyeballs eventually catch interest.
And then, from then on, you continue to build that relationship. It maintains and creates a further connection. It deepens as you continue to stack more value, which eventually could lead to a sale or purchase.
You can’t ask for a high sale purchase until they’ve built a relationship with you. Thus, it might be useful to sell a smaller product like books at the beginning or smaller like webinar courses—something of a more modest nature that leads up to the more significant sales.
Think about relationships.
Start thinking about your relationship and how you’re building that relationship with your customer. There are many different mediums — email lists, Facebook, Instagram, and all these platforms.
You’re connecting in different ways. Sometimes you’re playing board games. Sometimes you’re going to a park.
In the online space, it’s not much different. Sometimes they’re looking at videos from you. Sometimes they’re looking at pictures. Sometimes they’re reading stories — they’re building a relationship with you.