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If you’re into the digital space where you’re looking to create video courses and then sell them or even any kind of digital product how do you know that it will sell or how do you have a higher chance or probability to know and understand if it will sell?
Give away freebies.
For example our website backstageincome.com as you can see there’s a lot of freebies that we have including some live courses coming soon.
So the typical approach that people state is go take a freebie or create a freebie of it.
Let’s say I want to do a video formula that converts a freebie and I notice between all of the four freebies that people are more interested in the video formula that converts freebie then I know that I should probably create a video course around this.
That is the typical approach and mindset that a lot of marketers think about but the reality of this is that I’m not filtering my buyers enough to really understand if that is the case.
Yes this could be a good starting point but you might have a good flux, so what’s a better way or what’s a better alternative.
Doing a freebie, what that might do is let’s say it gives me a potential of 500 downloads so now 500 people have got this and now comparing it to maybe some of the other ones maybe only got 60 or 30 or 90 or 45 so maybe one of it just exploded it was like this is what people really want.
So I decided to make a video course on this now and all of a sudden it bites the bullet and it doesn’t sell so what happens.
What you could do is take a look at and determine from this that maybe that type of information people just want for free.
So instead what you want to do and what’s the better alternative is rather than doing something fully free what you can do is do something along the lines of just 97 cents which is what I just did recently and now what it will do is filter out the people that will actually be interested in opening up their wallet for you.
It will filter out those 500 people maybe 65 will buy.
So if you do that with a bunch of different things like a pdf or a checklist or cheat sheet it could be a mini video if you had the number of downloads between four different ones where one had 75 another one 83 then another 175 and now you that had 175.
So you go and make a video course from that 175.
It basically tells you the story of people who are interested in opening up their wallet.
It really just to filter out the people.
This is a better test I find than just giving something away for free.
Yes the free concept is good because you have a freebie once now you build an email list and it’s a good starting point.
However, what is actually is better is if you charge just something like 97 cents just to get people to see if they open up their wallet for you.
