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Hey, this is Sasha and welcome to another episode here on backstage income where I go inside behind the scenes — so that way you can grow and build your online business.
In today’s episode, we’re going to go ahead and take a look at Prioritizing in your Business.
What do you start with first? What do you do with the second?
This becomes more important once you already have your business somewhat established and you’re starting to get some growth — you’re starting to get some exposure.
- What is it that you go after?
- What is it that you do next?
- What is it that you do first?
- What’s the priority?
- How do you prioritize these things?
So, I’m going to share with you some tidbits about prioritization.
First thing’s first.
I’m going to share with you some thoughts about how I go about doing it so that way you are not being driven crazy or insane.
Before we get to the screen, I want to do share with you a little story about why I decided to make this video.
I love making these kinds of videos because when you go in and you hear some insight of somebody on your contact form and they send a message to you, kind of like a hate message, I love these kinds of things.
The reason I love them is that it means you’re getting exposure. You’re getting exposure that consistently is picking people’s attention.
You got to remember that not everybody has the same priorities as you in your business because you see things from the backside they only see it from the front side.
So, it’s important that you understand when you’re running a business, sometimes it is not always important to jump for your customers because otherwise you’re just constantly jumping for fires. If I did that all the time, my business would just constantly be putting out fires all the time.
You can’t really do that.
You have to focus on the core business overall.
Here’s a little note that I got. It’s like why would I ever take advice on writing from someone who has numerous grammar errors in their posts? You have no business marketing yourself as a coach.
When I look at this and you look at our backstage income website, you have to remember the way I create content is I make a video. From that video, we span and create an article post. Then that article gets converted into a podcast. Again, from the video, the audio is extracted and from that we extract screenshots.
I don’t personally do any of the writing of the blog posts.
Let’s just take one here for example.
8 Tips to Film and Edit.
You can see it right here. Here’s the video content. So, I go ahead and shoot the video and then my assistants, they go ahead and compose this article and post.
Of course, it may have a few grammatical errors here or there — but is it a high degree of importance for you and in your business to make it perfect?
You can go ahead and ramp up the cost.
Could we go ahead and make it all perfect?
Yeah, maybe but for all the posts and the amount of content that we produce — is it worth maybe five thousand or ten thousand dollars to do that?
From my perspective, no.
Because more and more people are going more into the video realm.
But other people may disagree and say hey well you have to if you’re doing and teaching and coaching people regarding publishing books because if you don’t know I do have quite a handful of books and we also have a lot of freebies — PDFs, guides, books, and those things — that you can actually download.
But if you want to get some free ones, go to www.backstageincome.com and just download all the freebies you want.
Do they maybe have a few errors here and there as far as the content goes grammar goes? Yeah. Maybe.
But as far as the content itself — the core content, the amount that people are learning — it’s much more worthwhile to go ahead and produce an asset like this than to perfect it.
Getting it done is better than perfect.
That’s the way I approach things because if I was to go ahead and spend let’s just say months upon months on certain books — which I did, I’d done this in the past. If you look at one of these books right here — Business Launchpad, I spent months upon months writing this book and then try to get it to perfect and then the sales were minuscule. It wasn’t really that many sales.
In fact, if you just knock out and crank out a handful of books, you see which one’s click and you can always evolve it to version two.
Do you think the iPhone was perfect when it first came out? iPhone version 1, version 2, 3G, 3GS, then 4 or 5, 6. Then, they continue to improve it from time.
When you look at your business, you have to remember your priorities are different from your customer’s priorities
You could go ahead and perfect every single thing, but then you’re just wasting a lot of time. You’re probably wasting a lot of money, energy, and resources on things that are low value to you.
Looking at this website, if this website was not working — not functioning — it would probably be bigger importance to get the website up and running than to perfect the blog post.
Now, that the website is up and running, is it important to get the blog post perfect or would I rather have a freebie section where I have a lot of PDFs and micro books that people can download?
In my case, I’d rather have more PDFs and micro books, micro assets, have a better email list than having a perfect blog post.
Again, for you, it might be different.
Everybody’s priorities are different — you have to align those things.
There are a couple different ways of doing it. I’m going to go ahead and hop on paper for you.
This is what some people like to do — to look at a Priority Matrix.
The way that this really works is you have importance here — which is high or low importance — and then urgency here — low or high urgency.
If I have something very urgent and very important, you want to do those things right now.
The reason you would do that is let’s just say — if you have a website that’s a membership website and people are not getting their registrations right — the registrations is missing, the payment isn’t working, and that’s really important — I would say that’s important in your book. You may say hey that’s minor because I have now an employee that’s going through a hard time and it’s suicidal, well that might be even more urgent and more important than fixing a registration.
Again, you have to look at it on a personal level and a business level.
Let’s say you have something that hey it’s not urgent but it’s really important, so these are the things that you would probably do next okay something that is highly urgent but not that important you’d probably do last.
That’s where the blog post fits in for us right now.
At the moment, we do them. We create blogs but we really create videos because I know eventually, we can still create blog posts from them.
Then, something that’s not that urgent and not that important, you probably will never get to do them anyway.
This is a priority matrix that some people use in the business world and you could go ahead and do it this way — if you want — and if it makes sense for you.
Again, the difficult part of this is to think about the organization part of your business.
For me, the way I like to approach is a little bit different. I approach my business tasks a little bit different.
I look at it as a cycle. This is basically a cycle that repeats over and over again.
- Social media tasks
- Website related tasks
- Podcast editing
- podcast guests
- images image optimization
- Grammar behind the content I want to go-ahead
- affiliate links on the posts
So, all these things you could drill down and in a 1-month, you might just focus on image optimizations for let’s just say 50 blog post. Next month you might focus on the grammar. Next month you might focus on the affiliate links.
It’s not that you’re doing all this step-by-step in order for every single blog post because that takes a lot of time and that what we do.
The way I approach it is hey this week is a social media week.
Let’s do a lot of social media. I would do social media templates. We’re scheduling six-plus months out.
Then the next couple of weeks, it might be websites then again you’re doing a lot of things and you might still do some things here and there throughout the week for the website. But it’s like the core focus what’s your core focus this week.
These next couple of weeks might be all about the podcast. Then the next couple weeks might be all about content. The next couple of weeks might be all about SEO and marketing.
Then what happens is when you get to the end, you loop back to the beginning because by then hey something might be new or different or you’ve discovered something new with social media and I like to just cycle things back like this.
If things are not urgent or not a priority, let’s say hey I go I’m done with the website this week, the next thing on the list is podcasts. Well, there’s not a lot to do.
So, we’ll just skip it and we’ll go to the next thing.
So, you skip it and you go to the next one. If there’s not a lot here, you skip this one but you focus on the affiliate links.
You’re cycling through and eventually if you have something new or different, you just pop it in right here — this is the new thing.
If you want to go ahead and add a new social media thing — like Pinterest or a Facebook or a Twitter or you’re not on any of those, you pop a new one like an Instagram and now you start in the site put it into your cycle into your repeat mode.
That’s how I like to approach it, just cycle through things rather than doing a priority matrix.
Of course, you could use a priority matrix but sometimes to go ahead and try to figure these things out takes a lot of brainpower and a lot of thought processes.
I don’t really personally do that.
That way, as I go through cycling these things, I can check out hey how’s my website doing. If everything looks good, I move on to the next thing.
How about my opt-ins? Do we need to work on more opt-ins? Do we want more opt-ins? Do we want to work on ads for the opt-ins? If that’s good, great.
Is the mailing list working and functioning properly? Do we want to create more automation? Do we want to work on the emails? If that’s having a little problem, then we go ahead and work on it. If it’s not, then we’ll go ahead and skip it. Come back to it again on the next cycle.
Again, how you structure your business is really up to you on the priorities.
But remember that your customers’ priorities are gonna be different than your priorities. Sometimes, you have more important and urgent tasks in front of you than what your customer sees. That’s just the nature of things because you can never ever please every single person 100%.
So let those things slide, if you’re ever getting negative comments and understand the bigger picture behind your business — because people aren’t seeing it from your perspective. You have to run a business when you’re running a business and you can’t get all these little micro fires to turn you off because we have tons and tons of system bugs and glitches — they’re happening all the time.
You put these systems in place a little bit out of time and you’re constantly just evolving and growing. And with time, they’ll all grow.
Of course, you could try to perfect it then you do one launch and then you put it all up at once — but that takes a little bit more time.
Is it worth it? I don’t know.
You have to decide on your business.
If it is or isn’t.
I find that as long as you have the majority of things are functioning and working, then you should be all good and all set.