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Hey, this is Sasha welcome to another episode here on backstage income where I share with you how to build and grow a profitable business more specifically online.
In today’s episode, I want to share with you how I get my impressions of my website.
I run multiple YouTube channels.
I run multiple businesses.
We have people that help me out. Take care of certain things.
If you’re just brand-new and starting out, you’re a one-person team — a solopreneur — the road is still long.
The business that I am sharing with you right now is this is the backstage income side — my education for online business entrepreneurs that we house and cater.
How to get traffic and free hits?
A lot of times you might launch a business and get into a certain niche. You got a website going but you don’t get the traffic. You don’t know where the traffic’s coming from.
You might be creating YouTube videos, but it’s slow growth is a slow process.
By the way, if you need a website may check out https://localdrip.com/ where our team can help you out and get you started on building an online business and presence.
Anyways, with that being said, let me share with you how I get my traffic and some insights, to what’s bringing in a few of the hits these days.
Pinterest has been a huge traffic driver to the backstage income website over the last few months. This results in reports is just over about a month or two within 2019.
In the summer times, we always have a slump in this business. Some businesses peak, like travel industries, they get really busy in the summer. For us, we actually slowed down and we peak more in the wintertime.
In this case, what happens with Pinterest is, think about eyeballs. Eyeballs — seeing your YouTube video as people are searching, in this case, we’ve got 855 thousand impressions.
When you look at the chart and trendline, we’ve had a few spikes here in the past and then overall it’s been trending down.
As you look at it, it starts to trend back up. That’s what happens with some seasonality effect.
YouTube versus Pinterest
Why Pinterest has been a huge driver?
When we have these pins, they continue to funnel traffic to them and they go directly to your website.
YouTube is set up for people to stay on YouTube — which is fine. It’s a great business model and you get paid for the revenue as videos get played from the ads.
With Pinterest, you don’t get paid for people going to your pins but you do get people to your website. So it’s a little bit of a trade-off.
You can see like certain pins. You create these little pictures and people pin these pictures. When they click it, it goes right to your website which means huge traffic.
Certain pins, like this one, got about eight thousand impressions. It’s not a lot but for our specific niche, our targeted customers are looking through that.
When this converts to traffic, we had twenty-seven thousand views or so and visitors are about 18,000 visitors which is pretty good.
In 2019, we have 12,293 views that are coming right from Pinterest.
and YouTube 995.
I will say that my YouTube channel is fairly small relative to my other YouTube channels.
If you didn’t know, I have a couple of YouTube channels.
This is backstage income right now — we have 3,638 subscribers. I have my other one which is tradersfly.com or tradersfly. This one’s all about investing stock trading. This one has about 127,000 subscribers, so quite a lot bigger. We definitely get more traffic off of that.
I just want to show you this little niche that I’m working on right here. I’m focusing on a little bit more on the marketing side right now.
Yes, we get some YouTube referral traffic but it’s almost 11 to 12 times bigger from the Pinterest side.
Search engines still make up a good amount — but even that is only about a third or a quarter of Pinterest.
855 thousand impressions on the pins are pretty good. It’s not 855 thousand hits total on the website but that converts to about 12,000 views on the website.
When you start looking at these things and you’re building out your website,
- does this make sense for my traffic?
- does that make sense for where my visitors are coming from?
- where do I want to focus on my energy?
For us, we do YouTube videos. Those videos get converted to articles. Those articles then get posted on Pinterest.
We’re just distributing our content into multiple platforms.
What is it that you’re doing to distribute rather than just focusing on one medium and platform?
How can you take the content that you’re creating right now and spread it to multiple areas and multiple platforms?
Get more traffic. Get more hits. Get more clients. Get more sales. Make more money and live a more joyful life — if that’s what you’re looking for.