Listen to the Podcast
If you’re serious and interested about this process and you actually want a done-for-you service, the team that really works on my channel and really it’s the team that I’ve created.
So it’s my one of my other businesses at multiple businesses and if you want my same exact team, you want them to do some work for you. Keep them busy.
Go to videoacorn.com and that’s where we do some video editing, thumbnail design, YouTube optimization, management and channel review. They do a lot of great work and personally select the team directly from me.
As you go into building your YouTube channel and business, I think what a lot of people do is they look at a linear approach.
So let’s say I go ahead have kind of this YouTube concept and then I try to make some money from it. or I go ahead from YouTube and then what they do is they let me point them to a website where I go ahead and get a lead and then I go ahead and sell a small product.
All of this sounds great. You know you’re building out all these funnels. You’re trying to make some money and then you go to a larger product.
This is all fine and dandy from the start but you’re still thinking small. This is still small when you look at the concept. Think bigger.
How do you think bigger?
Well let me let me give you an idea. Let’s go to a photography, I basically know because I’ve been in the industry when I was a photographer back when I started doing a lot of design work. So I’ll give you an idea here.
If you’re a photographer, you typically will have one website. Then in that website, let’s say you do weddings, which are big business. Just from that alone, photographer is making millions of dollars just from the wedding site.
But you know those are rare cases.
If you are brand-new, starting out, if you’re trying to diversify some things, diversify some risk, a lot of people will tell you stick to a single focus, like a Michael Jordan, like a Wayne Gretzky. But the problem is, not everybody’s a Michael Jordan, not everybody’s a Wayne Gretzky. We don’t all all have that 1% or 0.01% talent.
How do you diversify that risk?
One website that has:
- wedding photos
- children photos
- event photos
- school photos
- sport photos
But here’s the thing, your audience for weddings are looking just for weddings, your audience that are looking for children or sports are looking just for children or sports. They’re looking for things that are more specific.
So why wouldn’t you have five six ten websites just on photography?
For example, you want to have let’s say,
You’ve got all these websites working for you. It’s all under one brand. You only need one company, one subsidiary. You don’t think about the legal problems here because once you have one ,it’s taking the money, the fees. The legal part of it is still under one branch or umbrella, you just have different domains.
So now, all of a sudden, people will get to know you because somebody that’s doing weddings, their personally interacting with you. Then eventually if they might need people or kids that have seen your photo shoot ten years later, then by all means they might do that.
They already know you do photography and you build that reputation.
But the thing is, remember, the person looking for a wedding is not gonna want all the content and information about school sports and events. You’re just cluttering things.
When you’re doing it specific, now all of a sudden, you’re an expert in that division.
So why not make things as specific as possible?
What you’re doing is you’re building a network.
Here’s another idea.
Let’s say a podcast network. Let’s say I was looking at a podcast network and you’re doing something more online based.
- Top List Podcasts
- Reviews of Gear
- Members Interview
- Sell education
Well, one website you could say a top list of podcasts. The second one could be reviews of gear. So now you’ve got the third website be a membership portal for people interviews, where they pay like ten bucks a month. People want to interview one another. So it’s an interview connection. Number four, you could sell educational material.
So you now got this network because now they all point to one and the other. The reviews gear can grow and it’s focused on that. The top list can grow and it’s focused on that and that’s really what builds and drives a big business.
It’s the network
It’s the same thing that we do, I’ve got videoacorn.com, which my team kind of does a lot of video production, YouTube and so forth. So as we get clients and pick things up, my team goes ahead. As we have down time, I take breaks, they go ahead and work on other clients. It just keeps them busy, active and just slowly grows my team, allowing me to have more resources allocated in different areas.
We also do web design or web sites for a local company. So here we have localdrip.com.
Do we do podcast things? Absolutely. So all this is kind of business networking. It’s a little different than the photography side or podcasting.
Then we do a podcast color to edit a podcast at podcastcolor.com.
Here’s another one, 5starauthor.com, for book-related people who are interested in proofing editing, cover design that kind of stuff, coaching. It’s all under kind of this network and we’re continuing to expand things.
Here’s another one, socialfirepro.com. When you’re looking at Pinterest management and Pinterest designs.
So we’ve got design for book covers, we got designed for Pinterest, for podcast covers and for YouTube thumbnail.
So a lot of that design overlaps. Many of the things do overlap and you’re just creating it different business centric.
So that’s the right approach, that’s the way you build a network and that’s how you really ramp things up in a business.