Listen to the Podcast
Maybe you’re a big YouTuber. You got a ton of followings — probably a lot more than I do but you’re wondering how many sponsorships should you have? Because eventually, you get to a point where things can get a little saturated.
Here’s our backstage income business. On this right side, I don’t have any paid sponsorships. Why not? Because I’m promoting my other courses, freebies, and tidbits — it’s all my stuff. I don’t deal with a ton of sponsorships on most of my channels. It’s just like a couple that I like and enjoy and those are the ones that I work with.
But for some people, they got this blog and then they got a ton of sponsorships.
When you look at it from a blog business, there’s a point where it becomes over-saturated.
As you look at your timeline on a per video basis as well, let’s say you have a 10-minute long video. Maybe, you have a sponsor that comes on the one-minute mark, then another sponsor at the two-minute mark, another sponsor at the three-minute mark, four-minute mark, five-minute mark — is that probably too much? That’s probably too much because you’re just pushing advertisements and there’s no good value or content there.
It’s just not a balanced way.
How do you fix this approach?
Think of it as a seesaw effect. Users are willing to deal with some sponsorships and some level of advertisements but there’s a point where they’ll just cut you off.
You need to make sure you have great content rather than too many ads because if you have too many ads that are just stacking, the seesaw is going to go down. Instead, you want to make sure that you’re balanced where you have way more great content and value to offset the ads that you’re promoting.
I would say a good 70-30 mix is good.
80-20 if you want to push more great content.
If you’re at the beginning stages and you’re trying to make a couple of extra bucks, you could do a 50-50 approach.
But remember, you’re then pushing more of the ads. And what happens is when you push the ads, they leave your channel and then they go to another website or channel. You’d prefer that they stay and watch your video, right? I mean, that’s the end objective.
When you build that relationship and build that value, they want to see your content. They want to see more of your items and they’re okay with dealing with a few sponsorships, promotions, and advertisements. But if you got a lot of ads, that’s a huge issue and problem.
Take a step back. Don’t push sponsorships all the time. Build up your value. Build up your clientele. Build up your audience. And then periodically, as needed and as you feel it’s necessary, then you can mention and talk about your sponsor.