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There’s a lot of debate between free traffic and paid traffic and which one you should go with.
I think it really just depends on the person and the blog.
There are pros and cons to doing both.
What I normally recommend is having both systems going in at once at the beginning but the problem is if you do pay traffic at the beginning you might not even have any products or anything created or anything viable for people to use on your website or within your business.
So here’s kind of the take, when you do free traffic it takes a lot of time, energy and resources.
Sometimes it does take some money to get it going in order for you to get things going but usually a lot less cash almost free, you’re not paying directly for traffic.
And then what happens is that people find you organically on different websites whether it’s on YouTube or Pinterest whatever the website is.
Then you get this traffic so with time your traffic kind of slowly starts growing and then picks up some speed and then goes again and picks up some speed so it’s kind of like a slow approach that’s the typical free traffic.
When you do paid traffic the growth is usually a lot faster but you have to fuel it with money so with money you go in on a big platform or website and you pay your advertising rate, you show your ad and then you get a bump in traffic.
As long as you’re funneling it and feeding it with money it will constantly keep going but the minute the money is cut off your traffic dies down.
With organic or free traffic, usually that continues to grow as long as you’re just somewhat churning things and somewhat maintaining things.
It’s usually a lot easier to maintain the organic traffic, with paid traffic you have to keep funneling and fueling it of money.
Let’s say I’m paying for traffic right away but i have no courses, I have no products or newsletter list that people can click.
Now, I have no way to collect people’s information and I’m paying for traffic and I’m not really doing much with it I’m just trying to get people to read my blog that’s absolutely free.
So what would be the point of that?
Maybe to build trust and goodwill.
But don’t you want to keep doing more things beyond that so in that case if you’re doing paid traffic at the beginning as a new blogger make sure you at least have at the basic minimum a newsletter list.
At the base minimum, at least have one or two products.
I say two because you have no idea if people are gonna buy one or the other one because you’re still testing things out because you’re a new blogger you don’t know where people are going going to go and don’t make the products too crazy expensive or too big because you don’t know if people are interested in them.
You might have just wasted your time making those products so make your products something small simple maybe under 100 and then see what people buy or don’t buy.
Over time you’ll keep building and evolving your product line and so forth and that’s really when the paid traffic is much more worthwhile.
For a new blogger, focus on 20% paid traffic and 80% free traffic because you need to build the organics, you got to focus on a lot more other things like content and just building the operation up.
As you get better, you might decide to switch 20 on free and 80 on paid slowly because your free traffic’s already established.
Because you fueled it with money, you can increase more hits or visitors but you want to watch your expenses, what what does it cost you to acquire a customer what are you getting back.
