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Email Marketing: Creating Simple vs Complex Marketing Funnel (MailerLite) #BSI 45

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In this post, we’re going to take a look at simple funnels versus more complicated funnels especially if you’re talking sales funnels, email funnels and another different kind of funnels that you’re putting people through.

Today we’re going to dissect some of those, looking at some simple things versus more complicated and which ones should you do.

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Now let’s kick things off and get started.

Marketing Funnels 

You’re trying to figure out do you want a complicated funnel and if you do – how to build a complicated funnel.

Here’s the thing.

When you build crazy funnels, you have a starting point. Somebody goes to an opt-in form. Then that opt-in will take them to an email. So you send them an email. From that email, you get another email.

It starts to get very complicated.

If they click a link, it takes them to this area, or you tag them. Then again it sends them an email over here so now you’ve got a whole different sequence where this is splitting. 

Maybe they click the different link. You could tag them here and again sending them more emails. You’re building out these funnels depending on where people click.

Eventually, you get to this point where you start sending them a sales promo. Maybe they click something over here there’s a sales promo. They didn’t buy it. Then I send them another one.

If they still didn’t buy it, I will send them a coupon. It starts getting very complicated as you can see, you begin to lose track of where or what are people doing.

What to do when things start to get too complicated?

I find that when you start building out complicated funnels like this from a very simple starting point. Then you try to go to something more complicated you get lost in the shuffle.

Not only that you get lost in the shuffle, but your customer is also going to get lost in the shuffle as well.

I think that the better approach is usually to stick to something a lot more straightforward. Stick to something a little more linear.

And I’ll show you here what I mean.

This is what we do with our newsletter list with investing in trading on tradersfly.com.

We get a lead. We have these different lead magnets. It might be from a computer course here. It starts; they get an email and wait a couple of days.

  • Well, was it open?

If it was – awesome, then here’s a toolkit or a list and then we update their field and tag the customer that they’re opening up these kinds of emails.

Then if not, then I send them a different email. This could be a different subject line. It could be the same type of email or a little bit different.

And then if that was opened – cool. Then I’ll send them that same email that I would have sent over here. I’ll send them that email, and then again I’ll tag them, move them to another list and so on.

This is what I’m doing. You’re just checking if they’re opening or if they’re not. And eventually, you want them to go ahead and tag them.

Tag them if they’re interested in this stuff and if they’re not interested.

If they are not interested, tag them that they’re dead in the sense of they’re not opening these emails or clicking these emails.

Then I won’t be sending them emails on this subject. It might also be emailed on other subjects as well. 

Good News about tagging

What’s right about this is that once you can tag them, you could put on other plans and blueprints and automation.

The thing is if they click these little links, then we’ll update some things. If they clicked other links, then we’ll update this kind of thing.

You can build these things out and stack multiple things on top of one another. 

Here’s an onboarding work diagram. Let’s say we go on this onboarding map that we’re just starting in this email sequence. This is simple automation. It’s very linear.

You can adjust it to wait three minutes send that email. Wait 70 hours send that next email. Wait 24 hours until a Thursday and then send another email.

This is the process of going through the sequence. And then later all we’re doing is testing if they open something or not.

If they clicked one of these, then we tag them one way or another. When you tag them, that can start the next sequence. I can stack multiple automation on top of one another.

The big difference here is when you keep things simple, I can stack multiple automation on top of one another. Instead of when you try to make it all complicated, you’re trying to put everything in one.

And that becomes convoluted and very crazy and very hectic. I’d rather dissect things. Split them apart because then you could also figure out where are things going wrong.

Real-life Example

We just built this workflow not too long ago move some things over from another email company. And you can see we’ve just got started, but we sent out 18 emails on that first one. And we got an open rate of about 50%.

  • How do we increase that open rate?

Think about that.

Well, we could change the subject line and play with that. See if that starts to increase those rates.

We could do a lot of different things. 

We could look at the view report as well. Look at a view of the email. Here I’m looking at it and where are people clicking.

They’re clicking the button, and they’re not clicking these social media things at the bottom. That means I could get rid of that to save space.

As you start seeing these kinds of things you’re looking at the activity. That allows you to adjust those things. And when you keep it simple, you can add and play with a lot of these things. That’s a better option than making it complicated and then trying to figure it out and digest it.

Take a Look at automation

You can see I’ll have a folder maybe for member notifications. Things were working on link tagging. This is one we’re in the process of building out automation.

Let’s say somebody click the link that was related to coaching. Well after that if they click that link, we could start this automation. You’re building automation on top of automation – calling it automation stacking.

I always think it’s much more comfortable and smarter and better to keep things more simple in your funnels.

It’s better than making it all complicated. You don’t need to make it that complicated. There’s a lot of costly tools that you can purchase to do some automation. We use MailerLite.

Aweber is also a good one. There are some others that I’ll mention. Take a look at backstageincome.com (resource page) for some affiliate links, and you’ll be hooked up with those along with some promos and discounts.

But this is the tool we use, and we keep it very simple within multiple businesses that I run.

Advice for beginners

Unfortunately, with some of these newsletters, you can’t do necessarily purchasing or tying it into WooCommerce as quickly as you can with some of the more prominent companies. 

However, I find that it’s a minimal problem to have. Whereas the other ones you’ve got to tie it and integrate it into your website. It’s just so much more headache. That’s the case, especially if you’re just getting started to build your newsletter lists.

And if you’re getting started to build out your signups, your members, and your relationships. You don’t need to go that complicated. That way, you’re going to waste your time and money.

What’s worse, you will have a lot of frustrations tying it and trying to make it all complicated. Keep it simple.

If somebody clicks this coaching link right here, we update the custom field to coaching – yes. So if this link is clicked, we update it with coaching yes.

We start a mega coaching promo. Let’s say if the updated field coaching is equal to yes now we wait eight days. We want to give the time. After that, we’ll send them an email. We wait for three days. We’ll send them another email.

If they click something or don’t click something we can go through this flowing process.

That’s what we’re building out slowly with the team here. You can see how this works together. If you keep it simple, you can stack funnel stack on top of one on top of the other. Or stack that automation.

Final Word

When it comes to building a funnel and automation sequence within your business, you don’t need to complicate things.

Having some basic tools and thinking about how to use those tools correctly will allow you to rise what you’re doing in your business.

Check out backstageincome.com resource page for all the tools, affiliate links, and get some discount as well.

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