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We’re going to take a look at why it’s essential for you to have a business plan. What you need to start thinking about as you evolve and develop your business plan. We’re going to look at four main points.
I’m going to talk to you about building a house:
- Planning stages of building a house;
- Before the book writing process;
- During the book writing process; and
- After the book writing process
All these things are important as you look at building a business plan around writing your book.
We’re going to make it simple. This is not going to be a super in-depth, detailed business plan and outline.
It’s really about giving you some things to think about before you write a book. You need to have some plan like a napkin plan at least or an index card plan before you go out and you know to write this book.
First, start out with point number one, and that is building a house
If I’m looking to build a house and you walk in, there’s an architect there, and he said I’ll build you a house send me a check for $500,000 or two million dollars and I’ll come up with something.
How do you know what he comes up with is going to be similar to what you’re looking for?
Instead, you can create a little bit of a floor plan. You’re trying to figure out the house structure and set up to be a certain way. Start constructing things through a plan.
If you don’t have a plan, you won’t know if he’s not just going to build you a little trailer home and get that setup. You just paid a whole bunch of money for a trailer.
You have a plan before you set out to build a house depending on what you want it to look like. For some people, they want to have a very simple house. For other people, they’d want two-car garage on the side. You got to have some plan before you go into it, but otherwise, you’re just going in completely blind.
Having a plan in mind will get you the desired result or at least kind of somewhat what you’re looking for. Maybe the intricacies of the paint color or the type of tile that you use in that house is going to be a little bit different or changes with what’s available. But overall, at least you have some basic guideline or idea of what you’re looking for.
That’s the same thing as when you’re looking to write your book.
If you don’t have a plan around writing your book, you might not get the desired results towards the end.
When it comes to the book writing process, I look at it as a spectrum. When we look at it as a spectrum have it in three parts, we have this before concept, we have this during, and we have the after part. These are the three areas that were focusing on as we’re writing and creating our book.
When we go to the before section
You got to think about a couple of different points.
You might think about these three things:
- How to get traffic
- How to do the marketing or promotion
All these things might be things you need to think about. I’m not saying you have to figure every single thing out to the tee and be very analytical about it, but at least get your brain to start thinking about these things. What’s going to be my audience, who is going to be my audience, how am I going to get that audience, where am I going to find them, how do I explore with that audience if this is the right topic.
The traffic again starts spreading that into other areas. Where and what websites I’m going to use? How am I going to get the traffic and resources to hit my sales page?
The marketing. What is the marketing and promotion that I’m going to do?
The next part would be during the writing process
These might be the things you got to think about as you’re writing.
- What’s going to be my plan or a storyline?
- What am I writing about? It has to relate back to the audience.
- How am I going to write about it you know?
- How am I going to get it done? On paper? Is it going to be through dictation? Is it going to be through just typing it? Would somebody else go to ghost write it?
- How do I prove it? Who’s going to edit this book? How do I get the editing done?
You got to think of a plan. You might have a mind map: here’s the central topic and here’s all the other little topics or subchapters there that go with the book. And then, how do I write it, proof it, edit it, create the covers, and do all the design work that’s necessary inside the book to get it to completion. This is during the writing process or this creation process.
And then, finally, the last step, what’s going to happen after I get done writing this book?
There’s going to be a lot of things that go here, probably more so than the before part and even the during part.
You might say:
- How am I going to sell it?
- How will I publish it?
- How is that going to work?
- How will I create the website that’s going to work or create the checkout?
- How am I going to take the payments for that?
- How am I going to create upsells?
- Is there going to be a video to market or promote the book?
- Who’s going to write that sales copy?
All of these things need to be taken into account how about let’s go over here down here email how about an email newsletter list or what emails are you going to send out
All of those things need to be taken into account.
How about the funnel or the sequence that people will go through? Again, to do the check out prices page. Are there going to be bulk purchases? Will you do any bonuses with that book? Like, buy ten copies of the book to give to your friends, and I’ll send you a video or course or another thing with that as well.
These are all things you’re thinking about, and you can see it’s much more work after. How will I get the testimonials or video reviews or testimonials that’s even tougher? People aren’t always tech-savvy to submit those things.
Is someone going to you know to promote your book as well? How about the affiliates? How will you handle those affiliates?
When you’re done writing the book, you got to figure out how you are going to distribute it, the file formats, all these kinds of things and you can see these all work together.
This helps you fine-tune to figure out what it is that’s going to happen with that big picture. Think of this as your big plan for the marketing for the book before you even get into writing it. You have a somewhat expected outcome.
Sometimes, things do change, and the plan will get modified and adjusted, but overall, at least, this gets you moving in a necessary direction that you want.