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Don’t Just Start a Podcast! – Think Bigger…

Listen to the Podcast

A lot of people get into the world of entrepreneurship, and they think that starting a podcast is necessary.

Also, they think they should start a YouTube channel. When they start looking at these new mediums and podcasting has been the biggest thing lately, they say they should probably start a podcast.

They know how to talk with people, they could interview people and maybe get the following sponsorships.

Although it all sounds great and exciting, you need to look at the bigger picture.

Bigger Picture When it Comes to Podcasting

A lot of people miss when they’re first getting into the online business space is they’re thinking about it in a linear fashion.

They’re looking at things one way. In reality, you have to rotate things and look at things three-dimensionally. That’s what I want to do is instead of just starting a podcast, I want you to start a network.

This is what a network looks like.

Most people look at a podcast, and they say this is their business. And they think that they need a website. And that’s it.

They think that they are just going to talk, have an audience, and making money. Money from sponsorships or selling some t-shirts and some other products.

The problem is when you look at this; this content form is a distribution medium one-way. It is a one-way distribution medium. You have your podcast, and now you’re starting to distribute it, and maybe you’ll post it on your website.

You’re starting to get into a second distribution medium. This is the problem. You’re thinking about it in a linear fashion. I want you to start rotating this concept and start looking at it more at a hierarchy level.

The Right approach with a Podcast 

Start looking at it like this. Where does the podcast fit in when it comes to your business model. As you start breaking this thing down, you might find other sources. 

Here’s our core. This is our foundation. This is the video. And you might say why is he talking about video?

Well, with the video, I also have my audio here, and I have pictures, I have visual. The thing is that with video, I have a lot of mediums here. What takes me to that next step or the next level.

In that next level, I have my podcast. This is my distribution method and platform. Here I have my podcast. Here I have my audio, and with that audio, there’s text. That takes me to that next level.

With the text, I have an article. And with that article, I’ve gotten it from the audio of the podcast or the audio of my video. 

Do you see how that makes sense?

And then, from this article, if I want to take that article a little further, I have images and pictures. Where do I get the images and pictures?

It’s from the video.

This is a multi-dimensional thing that starts to shape things up. If you’re just getting started in the podcast world, check out our website at Podcastcolor.com

That’s where we can help you get started with some cover art. And we can help you get started with editing your podcast. And if you’re doing video, check out my other website VideoAcorn.com for editing your videos and editing your YouTube platforms.

In either case, when you’re looking at this as a hierarchy level, all of this can get extracted from the video form. And what I do here with the video that you’re watching right now is I take the video we post it as a podcast. From that video, I get my audio; that’s how I get the podcast. 

I get the article from the audio or the text, and we have images. I’m distributing it to now. I have this one content form, and it’s going to all these other mediums and platforms. And that way, I only make content that one time or that one big content piece, and it goes out to all these other areas in these different ways.

That’s because:

  • some people like to read 
  • some people want to watch 
  • some people like to listen 

They’re driving to work or walking on the street. Everybody’s at different standpoints in life. And the more people you can hit – the better. To do that, you have to distribute your content/

And that’s what I want you to think about and look at.

Final Word

Definitely check out our:

Remember, it’s not just about building a podcast. It’s about building a network for your business.

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