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I want to share with you a dilemma that you might have: Do you create your online course first, or do you focus on getting traffic, website visitors, and YouTube views?
Well, what’s the big thing that you should focus on and concentrate on when you’re just getting started?
Creating Online Courses or Getting Traffic?
When you’re building an online course or want to make money online, there’s a handful of different things you could do.
Here’s what you can do:
- write an e-book
- create a course
In this case, we’re going to be talking about a course or digital product. That’s one approach. The other approach might be focusing on traffic.
What happens here is you have two things that are battling and working against each other. The online course takes time to create. When you’re trying to build out online course and platform, you have to plan this. Then you get into filming it, you get into recording it, editing it. And after editing, you have to post it.
And then you have to sell it and have a distribution method. There’s a lot of factors that are involved. When you go through this whole process, there’s a lot of steps to it. And then by the time you get to it maybe you make some money and sell the course, product, ebook and so forth.
On the traffic here are the things. Let’s say you start building out traffic and you’re getting a little bit of traffic. You make videos.
But I have no product to sell. People are watching my videos, but there’s no product. I optimize my videos, add in advertisements, but those things they pay very little.
I could have had a course, and I’m not making any money from it. When you make a product, and you don’t have the traffic, it’s tough to sell it. That’s because you don’t have the distribution, the audience.
On the other hand, if you have the traffic, but you have no course or no product to sell, you’re getting the visitors, but you’re not monetizing them, or you’re not making money from these visitors.
You need traffic to be able to sell the course. But you need a course to be able to sell something to the traffic.
Which one do you do first?
This is where people get hung up on it. Initially, if you’re brand new, starting out, traffic should be your priority.
Get traffic first because you don’t know what people are going to be interested in. You might have a lot of content, videos, and blog posts.
One might be about career advice. The other one might be about starting a business. The other one could be about taxes, and maybe you’re tax expert.
Another one could be about project management, and you don’t know which one’s going to take off. That’s because your energy is a little different in every single one of these. And the way you present it hits a little bit of a different target audience.
Maybe you’re capturing a lot of people in the career space looking to get a new job, and that works well for you. Possibly in the project management space could be the area for you.
Whatever area starts hitting and taking off a little bit, that’s the one you run with. And that’s the one you build out the course for.
Otherwise, you might build out the course, and you think you have the audience. Sometimes the audience is skewed because you get 20,000 views on one video, and this one has 23,000 views.
This one has 16,000 views. And you’d rather make something regarding career, but you didn’t end up doing project management, that’s a flop. That’s because people wanted was project management.
That’s what numbers said, so even though you wanted to make something about career and the numbers looked okay there as well.
Ultimately, if you have the traffic you now, it’s a little bit of a sample set of what to make first for your audience.
Otherwise, what you might end up doing is you plan, film, edit the course, create your sales page, and you try and sell it and distribute it, and it’s a flop. And nobody buys it.
And that might be okay as long as you’re willing to use it as a giveaway. Sometimes that happens. You can make it into a bonus. All these things can still work. Or you can lower the price.
There are some ways to capitalize on it. But you don’t want to keep pushing a product that people don’t want. In the end, you know they’re not interested in buying it anyway.
That’s the big picture. Get the traffic first. That way, you get insight into what to make for your audience. That way, you have an audience. And once you’re starting to see the audience a little bit of traction and then create a product.
It doesn’t matter if it’s an e-book or a course. In this case, we’re talking about a course. That’s the way I would approach it. Otherwise, you might spend a ton of time building a course or building a product suite, even multiple courses, and then you get trying to get the traffic, and it just does not sell at all.
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I hope you learned a lot when it comes to what to get first: traffic versus a course.