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In today’s episode, I want to share with you how you can go ahead and still create a blog even if you completely hate writing. Or you’re just not good at it. Or you don’t want to write.
It’s a better form of putting out your information so that way you can spread it to multiple mediums.
The trick or kicker is to create video-based content.
If you create video-based content — it is the key and the foundation to stemming all the other content forms.
So, if you really hate writing, creating videos is a lot better for you.
I’m not saying that you have to stick to YouTube, but the point is that if you create video content, other content can spread to other mediums very quickly.
Why video is the foundation?
Typically, when I create video content, I have a visual element. I also have an audio element because I’m speaking and I also have a text-based element that can be extracted from the audio.
The visual can be extracted from the video clips. You can see that all of these content forms can be extracted from just that video content.
What would be the next level above video content?
You can get into podcast — which is basically the audio form.
When you have this, you’re basically extracting from the video. And at about that same level, you also have the visual form that’s extracted.
This would be like the screenshots that you extract — this also is about at that same level.
Beyond that, you have the text. You have the text form that can get extracted from the audio.
You’re basically extracting a little bit less and less, or deeper form of information, and this somewhat creates kind of this triangle — pyramid effect.
How do you go about creating this blog?
When you create a video, you can get the text and you can get the images or screenshots from your video, if you want.
For some people, they just want to extract the text from the video audio and then you’re good to go.
For other people, they want to extract all of these things.You have your YouTube video. Then, podcast, blog, then images.
You can see you’re basically getting a lot of content from the video.
That’s ultimately what you’re trying to do.
Now, many other people that start with a podcast. They take the podcast and put it into a YouTube video but you lose a lot of data this way because when you do a podcast, you only have audio. You don’t have images.
Starting with the video is often the better baseline.