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How to Choose the Right Opt-in Topic for Your Lead Magnet

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In today’s video, what I want to share with you is how to choose the topic for your lead magnetswhat you create, and what topic it should be about.

If you’re trying to create a Lead Magnet

A lead magnet is a freebie.

Here is my freebie. I give away so I could collect may be an email address, a phone number — depending on what you’re giving away. Then eventually, what you could do is build the relationship. Furthermore, as you make that relationship, send them an offer to sell a product or service.

That’s your ultimate goal when it comes to lead magnets.

What type of lead magnet do you create?

Do you create a webinar? Do you do a cheat sheet?

What topic do you make it on?

The big question is — what is your target customer?

You probably have noticed here on backstageincome we have a couple of different topics that we’re covering.

We might cover things that are related to the video. We have things that are related to the podcast. There’s affiliate marketing as well.

I create things that are video-centric or video-related.

Or do I focus on creating podcasts, cheat sheets or podcasts, webinars? Or do I do things that are related to affiliate marketing or making money through affiliate?

That’s the big question that you need to understand first is who your customer base is?

Ultimately, you’ll start creating many different types of lead magnets. They become like little mini products that you’re giving away.

I want to share that with you here on our website.

Check out our website here at www.backstageincome.com

When you go there, you’ll see a freebie section here.

We have a lot of freebies that people can get. We have different things from affiliate to blogging, email list, making money, passive income, Pinterest.

You name it. There’s a lot of different categories.

You can see some of these freebies right here.

And when people click the learn more button, there’s a pop-up that comes up. We’re looking to grab that email address from the visitor. It could be a name and an email address. It could be just the email address. So, we’re ultimately doing a lot of things to be able to collect the email address.

Now, the one big thing you need to understand is that sometimes not all of these things work in a significant way. 

Meaning, as you look at downloads or what’s attracting people, maybe the niches or the type of freebie that you’re giving away like this one isn’t working very well. Do you leave it on, or do you keep it going?

Well, that’s a personal choice.

Eventually, once you have a nice big list of opt-ins, you might not want to crowd your freebies too much, and what you might want to do is start rotating something.

So things that are not maybe performing as well, I get rid of those. Then, what I’ll do is move everything else up. Sometimes you could randomize these things. That way, people see other stuff at the top. It just really depends on your focus.

If you have one main core business and your key focus on the topic, sometimes it’s just right to have one, two, and three things that people can choose from.

It’s a reason when people have three packages. You have a monthly plan, an annual plan, and a lifetime plan.

It sits in the same way that you structure your freebies. Once you get too many, you might start seeing saturation because people don’t want to click and sign up to every one of them even though you know it caters to different customers.

Create your Item or Opt-in

I want you to think about a couple of main things — the digestion part and the creation part.

Main considerations:

Creation part – difficulty in creating

Digestion part – consumption; how easy it is for the end-user to implement

When you look at this, your ideal goal is to be in this cheat sheet and report area. Because number one, it’s easy for you to create it, and it’s also easy for people to digest it.

We want to stick to this quadrant.

You could, of course, try other things depending on your audience and see what works and what doesn’t.

Ultimately, doing a test will give you the final result.

But the issue here is when you look at, let’s take a look at something easy to create, but it’s hard to digest. Like an e-book because if you give somebody a free e-book, it makes them a while to read through that e-book. It takes a long time to digest it.

The other thing is if you go down this quadrant here. We have something challenging to create and also hard to consume. Something like a course.

If you’re giving away like a free five-part video course, it’s a little more challenging to consume. Some people will do it, and some people won’t. But it’s tough to get through everything. It just depends on how desirable that item is.

Something a little easier is a webinar.

It could be just thirty or forty minutes. It’s a little bit easier.

Ultimately, I’m always thinking NOT about what’s easy for me to create but what is easy for the end-user to digest.

A webinar is a little easier to digest. Cheatsheet and reports are probably the easiest to understand, and it’s also pretty quick to create.

So you’re just trying to take people from one rock and jump them to the next rock. They build a relationship, and finally, you get something that’s paid, and then eventually, they’ll hop to another rock that might be even more valuable.

That’s what you’re trying to do. Of course, I’d love just not to work or do anything, and then money starts coming in, but that’s not the world we live in.

What you could do is try to find something easy to create for me, so I don’t have to spend a lot of time, or maybe I could outsource it but also for people to digest.

So think about this quadrant when creating opt-ins and what makes sense for you.

Of course, try different things and see what pans out with your audience. But also in the back of your mind, remember and recognize this concept — for people to go through your material because you’re trying to help them.

Eventually, as you build that relationship, you might ask for an offer, promote a product, and then get the sales.

It’s a step by step process. The business just doesn’t work that way.

You build a relationship, and you continue to grow that relationship. With time, people will continue to coming back for your product. Just like they do for their coffee at the same place that they usually go to or the same couple of places that they typically go to.

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