There are so many different social media outlets available today. Between Facebook, Twitter, LinkedIn and so much more, it’s easy to get overwhelmed. When you’re starting your online business, it’s important to remember you can’t focus most of your early efforts on social media. Why?
Because there are so many other things you can you be investing your time and money into that will bring you a much better return. First off, social media is an active form of driving traffic. Meaning, you have to continuously do it in order to keep engagement.
In the beginning, you should be focusing on building up your passive traffic techniques (building your website content, products, services etc). Secondly, the more value you add to your passive traffic techniques and content, the more and easier it will be for traffic to find you.
The other thing to think about is the reward of your efforts: does the time/energy/money you spend on your approach equal what you’re getting in return? Chances are, in the beginning, you won’t see a return on the social media efforts. However, passive content will continue to bring you in traffic, just at a slower pace. Also, the BufferApp can save you time as it is a fantastic tool for scheduling out social media posts in advance.