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Hey, this is Sasha and welcome to another episode here on backstage income where I’ll share with you how to build and grow a profitable business.
Now, in today’s episode, what I want to do is share with you how to go about building an eCourse. Meaning an email course that you could go ahead set up and create on autopilot so that way you can make some passive income.
I’ll show you how to do this in Mailerlite — that’s the company that we use for sending emails. But of course, you could do this in almost any newsletter company that you have. Aweber is also another good one.
Check my description from our website https://backstageincome.com for all the resources and great tools that I use.
I’ll show you how to build this out — the thought process behind it, how simple it is, and how you can go ahead and generate income on a consistent passive level once you build things out.
Here it is. Let’s get started. I’m going to show you how to do this and I’ll give you the basic schematics behind it.
Of course, you could go ahead and tweak it to your liking. So we’ll run through this quickly because you’ll be tweaking emails.
I’m going to go ahead and hit create a new workflow under automation on Mailerlite.
It’s just, basically, you’re looking for something that automates the process of sending out an email.
I’m gonna go ahead and set up a workflow trigger, we could call this My eMail Course.
Let’s say basically somebody comes to your website. They sign up for this email course — it’s absolutely free.
I’ll show you actually what we do to give you an idea because you could run this and run with it. The sky’s the limit really.
Our books page will be a freebie section.
- You sign up to one of these courses right here
- You click this pop-up
- You enter your name and email address
You get a freebie but then you build on that freebie to be taken also to a course, an offer of some sort, and some time in the future.
You can build many of these out so we can go ahead and set up a workflow trigger. I’ll call it My eMail Course.
Then, when a subscriber joins a group, when a subscriber clicks a link again, depending on your email company.
Then I’ll go ahead and add a quick delay. I always do a quick delay just so they’re not being bombarded with emails.
Then, I’ll go ahead and create an email.
Here’s the email — hey, here is your free video gear guide.
So, I might start that out with something like this.
Subject — of course, you tweak it into attention-grabbing — your awesome video gear guide here’s top 10 video tools that video creators use. Whatever you want to do, go ahead and I’ll save this right here. Then, I’ll go ahead and you can design an email.
You want to set up the email right here.
I’ll go ahead and let me just do one of the general emails that I use right here. Go ahead and select one of these and we’ll load this up. I’m just gonna say we’re done editing.
Of course, tweak it to your needs. This is an introduction. This is where they get through freebie that they went ahead and signed up for.
Normally, if you pre-write these things in your mind, then all this is is just copying and pasting the emails and creating a workflow.
This is where the magic starts to happen.
Then what I’ll do is I’ll go ahead and check a condition.
Here’s our workflow activity —
- email: hey here’s your first video gear guide
- Did they click anything or was it open?
- Now, you could base it on what was opened
- If they’re opened, add a condition and add a little delay — if they didn’t open it in three days, then they’re not probably going to open it
The simple approach of doing this, if you’re not worried about people opening it up —
Create a new automation workflow.
When a subscriber joins a group, I’ll add like a three-minute delay. Then, I’ll go ahead and send them the email. So, here’s the first email.
Now, we’re done then I’ll go ahead and add a delay — let’s say one day, I typically would use hours of anything — 24 hours.
Then I add another email – that’s the second. Save that. Again, you could go through the design process and then again add a delay.
And so on.
You can continue this process, let’s say 26 hours, and you can continue this process however many emails your course has.
But as far as building out the process and procedure, it’s just linear right there. If you want to get more complicated, you could go ahead and create a statement — if something was opened and then continue to add to it.
If you don’t have a flowchart diagram in your newsletter company or a mailing list company, then you’ll just do it linearly. Just continue to expand on that.
That’s really all there is to build an email newsletter list course for your audiences.
Of course you don’t want to bombard anyone with a ton of emails because then you’re just spamming them. But if they’re genuinely interested in the content that you have, then help them out and give them that content.
Eventually, when they’re not interested or they fulfilled their needs then they’ll unsubscribe from this newsletter list.
So be very careful that you don’t over spam or send too much — that’s why you add in delays.
That’s how you build out an email course through an automation process.