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How to Use Airtable as a Content Manager for Your Blog + Business

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In today’s post, I’m going to share with you some insights on how we do our blog postings or just our content management side on our website.

It’s a free tool, and I want to share with you about how we go through the process.

Use Airtable for Your Business

If you haven’t heard of this before, this tool is called Airtable.

This is a free tool, but you can use it towards a pro plan or a premium plan that allows you to have more records.

Here I have a lot of different tables or spreadsheets. But this is not just your normal Google Excel spreadsheet. It’s more advanced.

It allows you to have a lot of other content types. We have a Content Manager and different content types we put in here. We can hop around and flip through the different content pieces.

Any piece of content that we have goes in here, and sometimes we pre-schedule them in advance. If we have the full list, there’s a lot of fields and options here.

For example, if I reduce this, so you can see here is the final URL on our website. It goes into this category. There are different kinds of checkboxes.

We can see what is done and what’s not done:

  • Did we create the video?
  • Did we edit the video? 
  • How long is the video? 
  • Did we create the thumbnail? 

I can pull out a thumbnail if we need to use it on social media. Here are the Pinterest pins as well. 

Anyways, there’s a lot of things you could get in here. Things like YouTube keywords, Grammarly, did we check the post on Grammarly. It allows us to get an inside view of what’s going on what’s happening here in the sheet.

How We Manage Our Content in Airtable

We can check all the things on the YouTube side. We can check the article and the Grammarly section here as well. Did we check those things?

If we didn’t, here’s the ones left to do – these are empty ones. Sometimes you get the video out, and you get the article written after the video. That’s because you’re transcribing it, and you’re getting parts of it to summarize it.

But you didn’t go through the checks on the Grammarly part. There’s a lot of things that you can go through. And if you want to see a gallery of all the thumbnails, you could take a look at that.

This is what we use to do our scheduling. I create a task for them to do, and once that task is set to do, then it moves it in here through a Zapier program.

We use Zapier to launch things into here. The minute I add something on a Zapier, it’ll pop in a new field here, and then the team will take over. And this is what we use to manage our blog postings. 

We have better insight into things like that:

  • Are the thumbnails up?
  • Is it the thumbnail done? 
  • Where is it on the website? 
  • Did we do the Grammarly check? 
  • Did we upload the post to the website
  • Did we add it to SoundCloud, Buzzsprout 
  • Did we do the Tailwind or the Pinterest scheduling

All those things records are right here, so we know what’s done and what’s not. There’s a lot of things. It’s not just about making a video and getting it published on YouTube. There’s also a lot of behind the scenes things that you got to do.

And this is some of those things. I’m able to see everything in one row. And I can hop the views around. I can assign things. That’s how we use this tool.

Final Word

And if you like it, feel free to check out Airtable for your business. It’s free to use.

We do the same thing with our content and our courses. For planning things out, we use a similar tool. If you want to check out some of the courses that we have, you can go to our Courses section at the Backstage Income website.

There you can see all the other courses we have:

  • There you can see all the other courses we have:
  • Building a blog business from scratch marketing your Blog business 
  • Video marketing blueprint 

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