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In this post, we’re going to take a look at some of the top reasons why you’re not getting people to sign up to your email list.
If you’re not getting people to sign up to your email list, this could be a problem. Your business can’t grow since this is a connection that you need to have with your audience to continue to build that connection. And to eventually sell them a product or service.
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Reason #1 – You have no form
Some people are checking their newsletter when it comes to growing. And every day there’s nothing there. No leads are coming in, and there are no signups. It might be that you don’t have a form.
You might have forgotten to hit save on your WordPress platform or your website where you tried to submit the form. But there’s no form. It didn’t get updated.
There might be no form there, and you’re waiting for subscribers to come in, and it’s not functioning. That could be one big first reason problem.
Reason #2 – Your form doesn’t work
The second problem could be that the form doesn’t work. Maybe the form is there, but you might have mistyped a code or a number, and now it’s going to the wrong list. It’s not going to your list, but maybe somebody else’s list. Or perhaps it was not functioning correctly.
That means if the form doesn’t work, you’re probably not getting subscribers to your email list. That’s another pretty big critical problem.
Reason #3 – You’re not getting any traffic
Now, if you have the form working and you have a form, and it’s functioning correctly, and you’re still not getting subscribers, there is a third problem.
You might not be getting any traffic. The thing is you’ve got to have some traffic to be able to get some signups to your email list. If you don’t have the traffic, how do you expect people to sign up?
Reason #4 – You have problems with conversion
However, maybe you’re getting the traffic. So, what’s the next problem that you could be having?
This problem would be a conversion problem. You can’t get people to convert. Let’s say you have 50,000 hits to your form, but nobody is signing up. Simply nobody is signing up to your email list.
That could be a conversion problem. This assumes your form is working, functioning, and everything is there correctly. Conversion problem is challenging to figure out. The main reason is that there are so many different elements to converting your visitor to an email list subscriber.
Reason #5 – Visitors don’t trust you
Think of it like when you go to a restaurant. Would you eat at restaurant A or B or even eat at them at all?
If you don’t trust the food that they serve if a restaurant doesn’t have food quality and you might get sick from the food there, well, would you even eat there?
Even if they had a discount a coupon or whatever, you wouldn’t.
That means you have to have that baseline – the trust. If you don’t have the trust, they’re not going to fill out the form. They’re not going to get your stuff.
They don’t trust you. That’s a baseline to any business situation.
Reason #6 – There is not enough value
Let’s say you’re giving them something in exchange for their email address. The email address has become a form of currency these days. But if you’re not giving them enough value for their email address, they might not fill it out.
Think of it like this. If I gave you $2 to be able to do 50 thousand push-ups would you do it?
Maybe, maybe not.
Some people will, and others won’t.
However, I can bump that up to 25 million dollars to do 50 thousand push-ups. In that case, the value is much greater. That means most people would at least go for it or attempt it.
That’s the case. If you’re not giving in value and enough motivation for their email address they’re not going to convert. They’re not going to provide you with their email address. Give enough value to them so that way they can give you their email address.
That way, in the future you could build a connection and hopefully sell them a product or service later down the road.
Reason #7 – It is not easy
There’s a lot of people online that think it’s effortless to be able to fill out a web form and enter your name and email address.
But I’ll tell you some of the people I’ve worked with including my folks my relatives they do not understand how things function online.
You have to give a clear direction of what to do. Explain to them how to go to the next step and the next step and the next step.
It’s necessary to show them exactly what they need to do. Use click here this button with big arrows and then once that pops up tell them what’s going to happen next.
Ask them to enter a name and then email address. Then you need to go to check your email and click the link in there. You’re looking for a blue text box that’s going to say click here to confirm your email address.
The main rule is that you have to get super specific with some people. They don’t know how these things work. Or they don’t know how to use the Internet as well as you do.
Always simplify things to its baseline because it may be difficult for them. That’s the case especially with an audience that’s maybe a little bit older maybe or less tech-savvy. All that depends on which niche you’re in.
You have to break things down to make them easy to understand what they need to do. Simplify it as much as possible.
That’s my baseline when it comes to reasons why you may not be getting signups to your email list if you have some of these things working in your favor – great.
If not, then take a look at some of these things, digest and dissect what the problem is and you can figure it out. Make tweaks and adjustments and that way you can increase your potential to get more email list subscribers. Later you can build relationships with them, give them more value, and convert them to a client or customer.