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I want to talk about 5 common email marketing mistakes that you might be making and some things to avoid.
There’s a ton of email marketing mistakes out there, and these are not the only ones. And these are not in the order of the most common mistakes.
It’s just some common mistakes that I’ve come up with to help you see and avoid these common mistakes that I’ve personally made, and many other professional marketers have also made in the past.
#1 Email Marketing Mistake – Wrong Target
If you’re trying to send an offer for how to write an ebook to people who are interested in video marketing or anything video creation related, that is not the best approach.
Pro Tip: That doesn’t align and match up. You don’t have the right offer, and you don’t have the right people for the offer.
You could be mismatching things either for the people the customer or the offer that you’re sending. Get those things in alignment, and your email marketing should ramp up and improve.
#2 Email Marketing Mistake – Email is too long
A lot of people like to do long emails, and they want to pack everything in here. They pack everything with offers for books, video courses, updates, memberships, and that’s just too much.
People don’t want to read a book when they’re looking at their email. They simply want to read a quick note from their friend colleague or you.
You want to keep it simple. Instead of packing everything in one email, split it up into three emails. And maybe you don’t want to email your audience every single day.
Pro Tip: Stagger those emails. If you do an email every Thursday, then maybe on a Monday the next week, you send something out with the things you’re working on.
Then maybe two weeks from then on the next Monday, you send out something else about your membership platform or your video course you’re launching. Start staggering those things. You don’t have to have an email every day.
And you’re not going to bombard them because you’re just starting to stagger those things throughout the week.
#3 Email Marketing Mistake – Ignoring Statistics
A lot of people, when they go into email marketing, they continue sending the same thing over and over again. And you have an email newsletter list. That’s fine.
That’s good to connect with the audience. But the other issue behind that is when you do this you do not also see what are the things that are possible what are the things that you could do better.
Pro Tip: Sometimes, check back and look at statistics. I’m not saying you have to be constantly ingrained in your statistics where you’re looking at it every single message at every single moment.
Once a month, check back. See what emails did well, which emails did not. And slowly make some adjustments over the next month and see what could do better.
#4 Email Marketing Mistake – Sending Important Messages without testing
When you’re looking at that that comes from your statistics, a lot of people send important messages without doing some A/B testing.
If you’re launching a course, a product, a book, anything critical where you want sales and click-throughs, test it out. Do an A/B test and see what is working. You’ll find out what headlines, subjects are working. And then test that out as well.
Pro Tip: That way, you’re slowly segmenting your groups. Do a test for the essential things. I’m not saying you need to test every single one. And I know there’s a lot of people out there that may say test every only thing.
That is a lot of work, especially for solopreneurs and people who are just getting started. If you’re brand new, you don’t have that time and luxury. And it takes a lot of work. Your time can be better put to other things like customer relationships and other things.
#5 Email Marketing Mistake – Mishandling Unsubscribers
If somebody emails you to unsubscribe, you can unsubscribe them. Sometimes people ask them again, are they sure and things like that.
Pro Tip: This is what you could do when you are getting unsubscribed. You could give one final offer, something delicious when people are unsubscribing.
Maybe a one-on-one phone call for ten minutes. Perhaps a free pdf to download. Have something beyond letting them go.
Add some punch to it. That way, maybe they continue to build that relationship with you. They’re clearing things out, but they may come back later. If you do it professionally, you might be able to get that customer back. That’s because you’re already implanted in their minds.
I’m going to leave you off with this. Here’re a couple of other things that you may not have thought about or maybe that we were not mentioned.
Here’re some things like:
- unsolicited messages
- no personalization
- not professional
- too many images
Maybe you’re sending out messages that you think are not salesy, but they are. There’s no personalization. If you’re not personal with them or you’re not getting personal, or maybe you’re not connecting to them personally, that could be an issue.
Being not professional, using language and words that scream like you’re a ten-year-old. Maybe there’s a lot of cussing in there, a lot of bad words, typos. It’s just not professional. People don’t like that, especially if they’re buying a product or service from you.
If there’re clickbaity things. Let’s say you have headlines and subject lines that always click baity. Once here and it is fine periodically. But if you’re doing it all the time, that can be a no-no.
When it comes to images, remember, not everybody’s on superfast internet speeds. Maybe you are. Perhaps you aren’t. But not everybody is out there on the fastest internet.
There’re people in all sorts of countries out there that might be still on very slow internet. It could be in a coffee shop where things are really slow. Make those emails optimized for quick loading.
I hope you found this video helpful. Don’t forget to check out our website at backstageincome.com
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