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I think what a lot of people do when it comes to blog content is they try to overdo themselves.
I’m going to give you a couple of things to remember.
There are Four Main Tips that I like to look at
- keep things SIMPLE
- make it SPECIFIC
- make it EASY-TO-READ and
Of course, there are many other tips out there that you could implement, use, and so forth.
In a blog post and a piece of content, if you have these four components, you’re 80 to 90% of the way there.
There are always little things you could do and little tidbits — a continually evolving process.
Keeping it SIMPLE
Some people try to have a long post. Let’s say it’s ten thousand words, that’s too long for a lot of people.
If they’re looking at a recipe, they don’t want to know the history of that recipe. They don’t want to know what your grandma used to do. Instead, what they want to do to get to the recipe.
That’s their goal.
Also, get SPECIFIC
Along with keeping it simple, be specific.
Sometimes people go way beyond their core content. It’s just a natural way of communication, and you get into some tangents here and there.
Stay specific. Stay on topic.
But also this means DIG DEEPER.
If you’re trying to cover, let’s say, how to make money.
- How to make money on YouTube — you’re getting more specific.
- How to make money on YouTube without filming videos
- How to make money on YouTube by outsourcing on this one website
Now, you’re getting more specific, more laser-targeted, and more focused.
The third thing is EASY-TO-READ
A lot of people are well-educated. You might have a Ph.D. You might have a doctorate. You might have a master’s degree, and you’re writing these blog contents.
But remember, there are a lot of other people that don’t.
And no matter how well-educated you are, you might want to avoid using big words.
Sometimes, even books I find are just overly complicated.
Keep the language simple.
Number one is the LANGUAGE AND WORD USAGE.
Make it easy-to-read. Please keep the language simple — going back to our initial point.
The second thing is to BREAK THINGS APART like headlines.
You could break things apart with headlines.
Remember when you’re writing for a blog.
The audience is always quick to scroll through things, skim through things. We’re not even reading these days. We’re scanning items and looking for some attention things that grab our attention.
What we want to do is:
- Make it simple,
- Make it to the point
- Use emotional hot trigger — words that also catch people’s attention but easy short paragraphs
It doesn’t have to be a formal paragraph. It has to be easy-to-read and straightforward.
And number four EYE-CATCHING.
Use visuals. When you look at visuals, include images.
Just like what we do. We post video content. We extract the screenshots, and that makes things a little more visually appealing.
But eye-catching could also mean:
- bold some things,
- highlight some things,
- it could be italic
There are a lot of different ways to do that. Headings, as well, catch attention.
Anyways, let’s go to the screen. I’ll share with you a quick little example.
We are back on screen. This is our website https://backstageincome.com.
You could check that out. Of course, feel free to check out some of the freebies that we have.
If you go into the freebies, there are a ton of great freebies you can download free.
Go ahead and check that resource out right there now.
If you go through some of the content that we have, we’re usually always delayed on the words or the actual blog content from the video.
The video comes out first and then the blog content.
I’ll share with you one from the past here — Setting up a 1-800 number.
You could check out in the blog section. So, if you go ahead and click through, you can see we have a video, so that makes it appealing.
Here’s a heading which again breaks the content up, gathering the attention.
As you go through, there are some more things that we could add in right here near the conclusions. We’ll be adding in like affiliate links and that stuff. It’s all just about making things flow well.