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I think it’s important to understand that the majority of people that are trying to do YouTube or make YouTube content are trying to get more views and then subscribers, and ultimately convert people into a customer.
The number one thing you should focus on is VALUE.
If you can add value to your end-user and viewer then, they’re more likely to subscribe.
We’re looking for engagement — make us laugh, solve our problems — how do I go ahead and install carpet in my house, or how do I go ahead and put up a ceiling fan.
All those kinds of things add value to people who are searching for those things.
So in your channel, you always want to think about value.
Of course, beyond just thinking about value, there are different tactics and techniques that you can use. So in this video, I’m going to share with you some of those tactics.
As I mentioned, there are probably 200 different tactics. Let’s get started with a few of them.
Number one — You could publish longer videos
Long videos get more watch time. With a higher or an increased watch time, it just puts your video at a higher level than many other videos because you’re getting that watch time. So, you’re higher up in the algorithm. More likely to get a result in the future.
Reply to all comments
If you reply to every single comment, those people also get notifications. Eventually, they understand that notification, come back and read the comment.
It helps create this network of going back and forth of a conversation.
Use the power of the playlist
If you have a playlist and you have to say 5 or 10 or 50 different videos teaching people of different techniques concepts, they’re more likely to stick around on your channel.
They’ll watch video 1 then 2 then 3 then 4 then 5. The more videos that they watch, the longer the watch time. Also, they build a relationship with you. In the end, they’re more likely to subscribe.
Have a channel subscribe channel icon
If you have a logo on the bottom, sometimes it’s good to convert that instead of your company logo, turn it into a subscribe to your channel logo — that’s a little bit more enticing.
You can also have a channel trailer
The channel trailer gives you a little summary for people to understand about your channel. The trailer gives them the big picture. Then, they are more likely to subscribe.
Remember to optimize your titles and descriptions
Titles and descriptions make things easier for the search.
Remember, everything starts with the search. It then goes into the click because they click the title.
From that click gets into the view, and then the view can become the subscriber.
So start with optimizing your titles and descriptions — that way, you can get the search. Of course, you still want your content to be great. That’s where you get the view.
But if you have a great title, you’re more likely to get the click. Once you have the click, you have to keep people on for the view, and then they might subscribe.
Also, another one that’s very key and very important.
If you’re just producing content once a month and then you wait two months and then again, you have delays and sporadic moments.
People don’t like that.
Just think of it like a show or a series you know every Monday or every Tuesday there is an episode, and people know and expect. “Hey, I got a block out on my Tuesday because I have to watch this show” or “I know that new episodes coming.” You’re training people in their minds what’s going to come.
Post videos on other networks
Remember, YouTube is not the only place to get views. Although you might host your video on YouTube, there are other places like your blog. Maybe, people that are surfing your website through SEO or different ways, they’re also looking at it on your blog.
If you have a video there, they’re more likely to click. You know things like Twitter. You could do stuff like Pinterest — all these things help ramp up, watch time views and build relationships.
That creates a good thing in the future.
Have a call to action
CTA tells people what to do next.
One of those calls to actions could be to tell people to subscribe, could be to a product or service. If you tell people to subscribe, they are more likely to subscribe.
Here you have engagement, so engage with others.
Remember to focus on quality.
So if your video production is terrible, well, in that case, hey people may not be willing to stick around. If your audio is horrible and they can’t hear it, they might not stick around.
Even then, if the audio is terrible, you can’t even do the closed captioning, so that’s also a problem for people who are hearing impaired.
Collaborate with others
If you have another partner, someone else that you can do a video with, it creates a win-win relationship. Don’t think of them as a competitor. It creates a win-win.
Now, I understand that you may not be able to do all of these things and all of these tactics. Remember, these are just tactics. You can do all of them, or you could do some of them or none of them.
But having a few more on your channel or in your arsenal just helps ramp up your channel’s chance of success.
The more tactics that you can implement gives you a higher chance of succeeding.
Number one — search results or your videos are appearing in search.
Number two — getting the eyeballs to that search. Like creating great thumbnails, which is another one. Getting the clicks to that title and getting the view in the video. Eventually, converting that view to a subscriber.
So, all these things are great things to do. Just like these pop-ups right here to subscribe. You can do many of them, but I also understand that you might not have the chance to do every single one of those things. But with time, continue to evolve. Continue to add in one tactic a little bit at a time, and eventually, things will grow better and better for your channel.