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In today’s episode, I want to with you 11 different types of content that you can use to send out to your email list.
If you’re wondering about what content should I send them? How do I build the relationship? I don’t want to keep sending the same type of thing — so if you’re bored with the content that you’re sending out or presenting, this might give you a few content ideas and variations.
Share a story
If you have a story — it doesn’t necessarily have to be in that personal of a story, could be a story of you just going down and walking grabbing a cup of coffee, it could be a story that you had with your kids reading a late-night bedtime story, it could be you making dinner where you mess things up — that story should probably tie in to something that you’re presenting or looking to promote and sell in the future.
But if it doesn’t, it’s okay because you’re still building some connection with the audience on a personal level.
It could be personal. It could be about you. It could be about someone else or about something you’ve heard of.
Sharing a story is one way to connect with your audience.
Do a Q&A Session
Let’s say you’re doing hair related videos and hair related blogs and you get a lot of questions, you could do a Q&A session on those types of topics.
All these things could be beneficial because people are wondering. If you’re asking these questions, somebody else is asking these questions. Maybe someone else also wants to know the answer to all these different questions.
How much water do you drink? What makeup do you use? What video camera do you use?
All those things people are curious about.
Email content idea number three: Actionable Tips
If you have a procedure and steps that people could go through, those kinds of things are great.
Anything that could help them.
Here are some tips and tools that I use to make my candy taste better. Here are some tips that I use to save myself some time. Any actionable tips are helpful.
Content idea number four: Challenges
If you’re in a health niche and you want someone to either stretch further, lose weight, those kinds of things, you could have a challenge where people measure the distance that they are on the stretch factor — between them and the floor.
You could challenge them to take a few inches off of that within the next few weeks — if they continue to stretch.
All those challenges pushing them, motivating them, could be a nice content form for you to connect with your audience.
Or maybe a challenge that you’re going through. It could be a challenge that you’re testing and you want to share with your audience and want to be a part of that challenge during your journey.
Content idea number five: Behind the Scenes
If you have something that you want to share with them — like what we do with the inside days, behind the scenes, cameras that you use — those things that people are interested in. They want to know behind the scenes, what’s going on, what’s happening what tools, what equipment do you use.
So if you have any insight that you want to share with them, go ahead and share that with them because they’ll be interested to know that.
Content idea number six: Weekly Favorites
If you do something on a week to week basis, something that you like — it could be let’s say if you’re doing makeup review tutorials, it could be Here’s my weekly favorite, the lipstick that I love or here’s my eyeliner that I like.
If you’re doing YouTube channel where you’re talking about camera gear equipment — This is my weekly favorite way to edit and produce videos.
Again, it really just depends on the niche that you’re in.
People are always curious to know again what’s your favorite, you know what are the things you’re doing behind the scenes. All these things create really wonderful content.
Content idea number seven: Write a blog post
If you have a blog post that’s written, maybe even in a video that you’ve done, just send it out to your newsletter. Say, here’s some of the new updated information, read about it.
You don’t always have to share the coolest, most awesome things. It could be just — hey, here’s a new blog post I just wanted to send out to because I thought you would enjoy it.
It’s like a newsletter where you’re sending out the news of what you’ve done.
Content idea number eight: Resources List
People always want to know those behind the scenes. Things like the tools that you use the equipment, that you use if you’ve got a resources list.
You may want to say —
- hey, I just picked up some new camera gear
- the this is the camera gear that I’m using
- this is what I used to use
- and this is why I got it well
Again, people are curious to know these things. That’s why it would make another great content idea for your email subscribers.
Content idea number nine: Hacks and Fixes
Let’s say you’re struggling with lighting. Maybe designing a studio set.
If you have a hack or a fix to do something — like how do you bring in more lighting to your studio set, how do you fix your cell phone if it has water damage — all these things are very handy and helpful especially if people can do it themselves. Save some bit of money. Save a bit of time.
Hacks and fixes are really great especially for people who are in a time-crunch.
If you have one of those tips and ideas, send it to your email subscribers.
Content idea number ten: Coming Soon
If you’re running out of ideas, tell them what’s to come.
- It could be a product that you’re working on
- It could be a book that you’re looking to launch
- it could be things you’re developing
- t could be things in the future your plans
All these things people are curious to know because if it does pan out. It builds excitement for your product launch.
Let’s say I’m writing a book. If I’m writing a book and I say — These are the titles I’m thinking about for my book. What do you think is the best one?
It’s getting them engaged on what’s to come and coming soon. Now, you have audience participation. They might be curious about that product, how is it doing, how is it going to release, what’s going to be the cover.
The same thing here with a coming soon product idea concept. People want to know what’s to come next.
Last idea: Exclusive Content
Since they are on your newsletter list and you’re sending them email content, it’s sometimes really nice to really spark up that value and just take it to the next level.
Send them some exclusive content.
- Content that they don’t get anywhere else
- content that you don’t share that often with other people publicly
Sending it in an email and then hiding the rest of it privately so that they have to click a link to go to.
It could be like a video series that can really just score some kudos and points with your audience.
You don’t have to make it too difficult. It doesn’t have to be a four-month project that you send out for free. But it could be just some nice interesting personal thoughts, personal story. It could be just something exclusive that you don’t normally share or open up or do with your email subscribers.